Research On Performance Evaluation Of Stock Return In Internet Enterprises

In the context of the continuous changes in the economic situation at home and abroad,the return of privatization of Chinese Concept Stocks(hereinafter referred to as “China stocks”)has developed into a hot topic in recent years.Due to domestic financing problems and economic policies,some of the Chinese Listed Companies that were listed overseas experienced privatization and exited the overseas market after experiencing the impact of foreign capital markets such as lower valuations,lower financing rates,and short-selling attacks.With the improvement of the macroeconomic environment and the increasingly loose influence of China's policies,the Chinese Listed Companies has gradually set off a wave of enthusiasm of return from 2015 to 2016.To name a few,Storm Technology,Focus Media,Giant Network,Home Inns,Perfect World and so on.They all have returned to the domestic capital market.And dozens of Chinese companies have proposed privatization offers,which has caused an uproar in the domestic capital market.To this day,the impact of returning to the domestic capital market on the performance of these Chinese stock companies has yet to be further explored.Moreover,there are many types of Chinese stock companies.And if appropriate performance is set for a certain type of Chinese stock companies,the evaluation system will evaluate its performance level better.The research in this paper regards this as an entry point and selects a stock company as an example,which has returned to the domestic capital market.The name of the company is 360 Security Technology Inc.(hereinafter referred to as “360 Technology”).A performance evaluation system,which combinies financial indicators with non-financial indicators,is constructed for stocks in Internet companies.The aim of the performance evaluation system is to analyze whether the return of stocks in Internet companies can really bring about performance optimization.Through the research of this paper,the following main conclusions are drawn: The overall performance level of the case company of this paper,360 Technology,is obviously better than that in the US stock market after its return to A shares,though it has experienced a period of decline in stock price.The improvement of the performance level of the 360 Technology is not accidental.There are many places for us to learn from.For example,the enterprise itself should have excellent core technology and be consistent with China's current development route.Therefore,it is necessary for the Internet companies,which intends to return from overseas markets to China's capital market in the future,to learn from the successful experience of the 360 Technology.The aim of the practice is to reduce risks and improve efficiency.At the same time,this paper also hopes to provide some reference for investors and government departments to judge the value of stocks in Internet companies returning to China's capital market.