Research On VR Advertising From The Perspective Of Consumer Culture

In this age of consumerism,the consumer's consumption pattern has undergone a fundamental change.The emergence of VR advertising has largely matched the needs of consumers in this era,and its development has also shown a tendency toward consumerism.This paper analyzes the development of VR advertising in the context of consumerism.The first chapter is the basic concept elaboration part.The first is a reasonable explanation of the consumer culture,including the connotation of consumer culture and the similarities and differences between Chinese and Western consumer culture,Pointing out the characteristics of alienated consumption in contemporary consumer culture.This chapter also introduces the concept,characteristics,and comparison with traditional video ads.The second and third chapters are the core part of this article,The second chapter interprets the essence of VR advertising from the perspective of consumerism culture,rethinking the consumerist tendencies of VR advertising and its possible negative impact on consumers and society.The third chapter analyzes the actual situation and discusses the purpose and significance of consumers' consumption under the influence of VR advertising.Finally,this paper returns to the rational perspective and proposes the rationality of the existence and development of VR advertising under the new consumerism.At the same time,it also pointed out that there are problems and negative effects of VR advertising,calling for a rational return of consumers and adhering to a healthy and reasonable concept of consumer culture.The research in this paper is devoted to appealing to healthy consumer culture concepts and to provide reference and enlightenment for the development of VR advertising in the future.