| In recent years,with the gradual increase of consumer-grade UAV models and the continuous price drop,while the drone market has flourished,the drones are "black fly"and "lost fly"."The incident is also constantly exposed,and security risks are endless.In order to cope with this safety hazard,many units in China have accelerated the pace of development of the UAV counter system,targeting the phenomenon of of"black fly"and"lost fly" for civilian consumer drones.Start being tried.The drone counter system mainly realizes the discovery,identification,early warning and disposal of the drone through technical means,and then counters the drone.In view of the market’s rigid demand for drone anti-system and the expanding market size,this paper writes a civil consumer-grade UAV counter-system entrepreneurial plan,and makes a decision for the proposed Xiamen Tianzhu Company through comprehensive and systematic analysis,reference.This paper first expounds the research background,purpose and research methods of the business plan,then cites the relevant theory of entrepreneurial management as the theoretical basis of this article,and then carries on the products of the UAV counter system and the industrial environment in which it is located.Analysis shows that although the domestic consumer-grade UAV counter system is still in its infancy,the demand for users is relatively large,and the trend of future growth is very obvious.After a detailed analysis of Tianyi’s strategic positioning,the company’s vision,mission,strategic goals and competitive strategy were clarified.At the same time,the company’s industry competition environment was analyzed,and the market was segmented and targeted.The determination of the market;followed by a detailed marketing mix strategy analysis of the business plan project through the marketing 4P model,after-sales service management,public relations management;afterwards,the project has carried out financial planning and financial analysis,The project financing plan and financial decision indicators were comprehensively analyzed and evaluated.Finally,the risk management theory was used to analyze the possible risks of the project and the corresponding countermeasures were proposed.Finally,through research,it is concluded that Tianyi,s civilian consumer-grade UAV counter-system project has a large demand for products and has a very large market growth potential.Compared with other competing products,the product conmpetitive advantage is more prominent.The net present value of the project is 5,422,000 yuan,the internal rate of return is 37.94%,and the dynamic and static payback periods are 3.5 years and 2.58 years respectively.From the analysis of this study,it can be concluded that the financial indicators of the project are in an ideal state,and the risks are also at a low level,and the project is feasible and can be implemented. |
