Customer Relationships,Performance Fluctuations And Cost Stickiness

As the economic growth rate of our country gradually slows down,it will definitely have a major impact on the production and business activities of Chinese enterprises.With the slow or even declining income growth,how to effectively control costs has become an important thing for corporate survival.Cost management,as one of the core of the enterprise's operation and management,directly influences the cost and economic benefits of the enterprise.The traditional cost point of view is that when the business volume changes from top to bottom at the same rate,the increase and decrease in cost should be the same,and the business volume is the only reason for the cost change.With the in-depth study of cost by scholars,however,it is found that this phenomenon does not conform to the reality.In the actual business process of the company,there is a serious phenomenon of "stickiness" in cost,and scholars at home and abroad have found that the influenceon the enterprise cost stickiness is various including the management remuneration of the company,the self-interest of the management,the nature of the property rights,the quality of the internal control,the debt constraints and so on.In view of this,this thesis intends to examine its impact on cost stickiness from the aspect of performance fluctuations,and join the customer relationship as a regulatory variable,examine its impact on performance fluctuations and cost stickiness relationships,and enrich the research on the causes of cost stickiness.In terms of theoretical significance,this thesis examines its impact on cost stickiness through external factors of performance fluctuations,enriches the theoretical analysis of external influence factors on the causes of cost stickiness,and makes research on the factors affecting cost stickiness not only confined within the company subjective factors of managers.In addition,this thesis relates customer relationships to performance fluctuations and cost stickiness,discusses cost-constrained factors from the supply chain perspective,and enables companies to be effective by analyzing customer concentration and volatility impact on corporate performance and cost stickiness.The company manages costs through the management of downstream customers and provides a new direction for corporate cost management.This thesis is organized as follows:The first part is the introduction:This part first clarifies the research background of this thesis,and further explains the research purpose and significance of this thesis on the basis of clarifying the background of the study.It also puts forward the research ideas and logical framework of this thesis,elaborates the research methods used in this thesis andstructural arrangement.The second part is the literature review:this part begins with a literature review of the existence of cost stickiness,the causes of cost stickiness,and influencing factors;then it reviews the literature on performance fluctuations and cost stickiness;then literature on customer relationship and cost stickiness a review was conducted;at the end,the research results at home and abroad were evaluated and summarized.The third part is the theoretical foundation and research hypothesis:This part first analyzes the theory of cost behavior and resource dependence theory,and then puts forward the research hypothesis based on theoretical analysis.The fourth part is the research design:This part firstly explains the data sources and sample selection of this thesis,and then explains the meanings and measurement methods of the explained variables,explanatory variables and control variables involved in this thesis,and builds the empirical evidence needed for this thesis.model.The fifth part is the empirical results and analysis:this section first carried out industry statistics and basic descriptive statistics on the variables and data of this thesis;then the fourth part of the variables were brought into the model for multivariate statistical analysis,and the specific analysis of China's listing from the test results.Relationships among corporate customer relationships,performance fluctuations,and cost stickiness.The sixth part is the conclusions and policy recommendations:This part firstly explains the conclusions obtained from the empirical analysis of the fifth part,and on this basis,puts forward the countermeasures and suggestions for reducing the stickiness of the listed companies in China,and Insufficient research and further prospects for analysis.This thesis takes the sample of A-share listed companies in Shanghai andShenzhen in 2010-2017 as a sample.The study finds that:(1)Performance fluctuation is positively related to cost stickiness,that is,performance fluctuation will increase cost stickiness.(2)More focused customer relationships can mitigate the exacerbating effects of performance volatility on cost stickiness.(3)More volatile customer relationships can enhance the exacerbating effects of performance volatility on cost stickiness.The main innovations of this thesis are the following two points:(1)The previous research focus of domestic and foreign scholars is on the impact of rising or decreasing performance on cost stickiness.In reality,the performance of companies is often fluctuating.The innovation of this thesis The point is to explore its impact on cost stickiness from the point of view of performance fluctuations and to enrich the causes of cost stickiness.In addition,this thesis regards fluctuations in the return rate of total assets and volatility of return on equity as indicators to measure performance fluctuations,making the description of fluctuations in corporate performance more systematic and comprehensive.(2)Most domestic and foreign scholars in the past have directly explored the impact of customer relationships on cost stickiness.This thesis selects a new perspective,uses customer relationship as a moderating variable of performance fluctuations and cost stickiness,examines its regulatory effects on performance fluctuations and cost stickiness,and analyzes customer relationships from both the degree of concentration and the degree of volatility to more fully study customer relationships.The impact on performance fluctuations and cost stickiness will combine the company's cost management with supply chain management to provide a new direction for corporate cost control.