Research On The Marketing Channels Of Agricultural Products In Heyuan

Based on the current situation of the agricultural structure adjustment and industrialization,the circulation mechanism of agricultural products and the changing market environment,the main problems of the circulation of agricultural products,the development of rural economy and the adjustment of agricultural structure are the main problems of the marketing channels of agricultural products.Heyuan is a typical mountain city in Northeast Guangdong Province,which is the Guangzhou and Hongkong.And other important agricultural products supply base,the development of agriculture has made great contributions to the economic development of Guangdong province.To strengthen the construction of the marketing channels of agricultural products in Heyuan and to improve the efficiency of channel circulation can not only promote the increase of local farmers’ income and expand domestic demand,but also further narrow the gap between urban and rural areas and promote the construction of a new socialist countryside in Guangdong Province,and also conform to the thought of the socialism with Chinese characteristics in the new era of Mr.Xi.To guide and carry out the requirements of the strategy of Rural Revitalization.In this paper,through the elaboration of farm produce marketing related theory,using big data analysis,field survey method,statistical analysis,the research method of literature research,case study method from heyuan city,agricultural development present situation,characteristics of marketing channel of agricultural products,agricultural products marketing channel mode,the structure system of marketing channel of agricultural products,agricultural products marketing channel of consumer market research in many aspects,such as in heyuan agricultural products marketing channel current situation and main problems of in-depth analysis and research.At present,the problems of agricultural products marketing channels in heyuan city are high production costs,too many complicated channels and too long marketing chains.The main body of agricultural product marketing channel lacks comprehensive competitiveness and the channel structure system is unstable.The agricultural product marketing place function is not perfect,the consumption link and the terminal construction are not comprehensive;The informatization degree of agricultural product marketing channel is low.Comparison of shaoguan city,jiaxing city,heilongjiang province’s successful experience and channel characteristics,the characteristics of the construction of marketing channel of agricultural products is put forward relevantcountermeasures and Suggestions,mainly is to strengthen the construction of agricultural products wholesale and trade market,adhere to the quality and benefit,heighten the heyuan characteristic agriculture brand,innovation and foster the subject of local agricultural products marketing channel,improve and perfect agricultural products marketing channel terminal construction,to develop regional ecological tourism,establish and improve the information construction.This paper aims to enhance the market competitiveness of heyuan agricultural products by improving the service level and supervision ability of the government,improving the organizational degree and competitiveness of marketing subjects,and improving the operation efficiency of the whole channel.