Regional Electric Appliance Store Transformation Path Analysis Under The Background Of Internet+ Circulation

As one of the troika of promoting economic development,consumption's contribution to GDP growth in 2007 has for the first time jump over investment.The prospects for development and growth potential is huge,and thus the"11th five-year plan"set expanding domestic demand,especially consumer demand as the basic standpoint of economic development.Home appliance industry is one that benefits more from the consumer demand's expanding.Because its overall consumption is large,it's very important for the development to boost domestic demand.The sound marketing network and the development of home appliance retail also has the fundamental status.In response to the global economic crisis,our country launched a project of“home appliances to the countryside"in the vast rural market to expand domestic demand.The project has positive significance to expand rural consumption market and stimulate domestic demand and improve farmers' quality of life.And then the project of"cash for clunkers"has made rural home appliance market consumption potential release.To tie in with the implementation of the policies to expand domestic demand,the national regional home appliance chain,as local enterprise,should contribute its endeavor to stimulate domestic demand and improve the economy which is continuously downward.But traditional retail has been badly impacted because of the population of online shopping and e-economic in recent years.The discussion has again been put forefront as either electronic commerce or traditional retail will dominate the retail market after.The bar is fierce,and home appliance industry,especially regional electrical appliance chain stores will face new change and baptism.The paper review and summarizes the development course of China's industry of home appliance,and compare the differences of industry development and conditions between domestic and foreign ones.Online retail,as o new sales model,has become a promote economic growth momentum as Internet is increasingly and widely accepted today.Traditional industry has started trying to embrace Internet or the combination of online and offline sales as a result of the hit from the Internet.This paper analyses the existing problems in traditional retail industry transformation and the transition path under the background of Internet+ circulation.Setting excellent national regional chain stores for targets,this paper explore the development direction of regional chain stores of China in the future.