Market Segmentation And Enterprise Value-Added Rate

With China's economic development gradually stepping into the new normal,the improvement of the quality and efficiency of economic development has become a topic of widespread concern in all sectors of society.The micro-enterprise is an important part of our national economy and an important driving force of our economic development,so the promotion of its value-added rate is the meaning of the high-quality development of our economy.However,the existing literature shows that market segmentation,which originated from the transition from planned economy to market economy,has an important impact on macroeconomic operation and micro-enterprise operation in China.However,the academic circles have not reached a general consensus on the direction of the impact,and in terms of research perspective,the enterprise value-added rate has not been included in the scope of investigation.In view of the above shortcomings,in order to deepen the study of the effect and mechanism of market segmentation on the value-added rate of enterprises,this paper divides the market segmentation into consumer goods market segmentation,capital goods market segmentation and labor market segmentation,Based on a systematic review of relevant literature and theories at home and abroad,this paper clarifies the mechanism of three types of market segmentation affecting enterprise value-added rate,and constructs relevant theoretical models,Based on this,the paper puts forward the hypothesis that there is an inverted U-shaped relationship between the three types of market segmentation and the value-added rate of enterprises.Finally,using the matching data of the Chinese industrial enterprise database and the relevant data in China statistical yearbook,the above research hypothesis is empirically tested.Through empirical analysis,this paper mainly draws the following conclusions:Firstly,from the sample overall perspective,there is an inverted U-shaped relationship between consumer goods,capital goods and labor market,and comprehensive market segmentation and enterprise value-added rate.Secondly,when the market segmentation is maintained within a certain limit,the capital goods market segmentation has the greatest effect on the enterprise value-added rate,followed by the consumer goods market segmentation,and the labor market segmentation is the smallest;With the degree of market segmentation exceeding its "profit-to-harm" threshold,the marginal negative impact of the capital goods marketsegmentation is the largest,followed by the consumer goods market segmentation,and the smallest is the labor market segmentation.thirdly,by sample from the regression results of different regions,the market segmentation of consumer goods and capital goods and the value-added rate of enterprises in the eastern,central and western regions all have an inverted U-shaped relationship,However,labor market segmentation and comprehensive market segmentation only have a significant inverted U-shaped relationship with the enterprise value-added rate in the eastern and central regions.For the western regions,there is no inverted U-shaped relationship between labor market segmentation and enterprise value-added rate,and there is no inverted U-shaped relationship between comprehensive market segmentation and enterprise value-added rate.The regression results of enterprises with ownership nature show that the impact of consumer goods,capital goods,labor force and comprehensive market segmentation on the value-added rate of state-owned,private and foreign-invested enterprises is inverted U-shaped,but the inverted U-shaped relationship between the market segmentation of consumer goods and capital goods and the value-added rate of private enterprises has not passed the significant test;from the return of enterprises with different factor-intensive degrees;The result shows that there is an inverted U-shaped relationship between the segmentation of consumer goods,capital goods and labor market and the value-added rate of enterprises,but the inverted U-shaped relationship between the segmentation of consumer goods and capital goods market and the value-added rate of labor-intensive and capital-intensive enterprises has not passed the significance test,while the inverted U-shaped relationship between the segmentation of labor market and the value-added rate of technology-intensive enterprises has not passed the significance test.Forthly,the impact of consumer goods,capital goods,labor,and integrated market segmentation on the value-added rate of enterprises is different in different regions,different ownership systems,and enterprises with different factor densities.Finally,based on the above conclusions,this paper proposes a series of targeted policy recommendations.