Research On The Marketing Strategy Of Industrial 3D Printing Application Services

With the Germany Industry 4.0 revolutions and the Chinese Manufacturing 2025 strategy,the era of service of intelligent manufacturing and industrial advanced technology has arrived.Refinement in the field of 3D printing services in the industrial applications,the leading type and diversity of new product development,make the 3D printing(also known as Additive Manufacturing)services in the field of industrial applications has been growing,new product development marketing solutions to get high degree of attention,successful marketing strategies to get fast use and promotion,the market for 3D printing industrial application service is entered a new more rapid development future.The application services of 3D printing are rapidly penetrating many industries and are rapidly growing.However,due to the particularity and innovative nature of 3D printing technology,many information and data are still in the confidentiality period,so the historical theoretical research materials and literatures and actual data are rarely few.Through a lot of market research data and operative projects,this paper research summary of Germany,the United States,Japan,Singapore and other developed countries to develop the application of advanced technology and service experience,in order to find the existing problems and future opportunities.Using the knowledge of classical marketing theory,the paper raises questions,analyzes problems,solves problems and makes suggestions.This paper is under the background of China Manufacturing 2025 strategy,is on the basis of segment markets,target markets and market positioning.Firstly,elaborated the concept and characteristics of industrial 3D printing application service which is full of high value-added application via new product developments,afterwards introduced the characteristics of worldwide and our country market development present situation and the existing problems are put forward.Based on classical theories of the marketing,this paper analyzed the influence factors of the market macro and micro environment of industrial 3D printing application services,meanwhile introduced the market opportunities and marketing challenges.According to new,creative and high vertical features of 3D printing industry,proposed the comparative effective marketing strategy at the present stage of its main application service is leading new product development strategy.Based on the analysis of the implementation measures and guarantees ref to this marketing strategy,the paper put forward optimization suggestions and future prospects for the problems found.In the global industrial 3D printing application service is not yet mature at present,so this paper will be hoped a kind of reference value and research significance for the current market competition,new market entrants,industry outside scholars and the public communities.