Study On The Effect Of Asset Peeling Of Ningbo Dongli

At present,many domestic industries and enterprises are facing the downward pressure of domestic economy,so some enterprises have carried out strategic transformation through asset reorganization.Some of these companies have opted for a retrenchment strategy,in which divestitures are more common.Many scholars and entrepreneurs believe that divestment of non-performing assets will bring better performance to enterprises,but the fact is that some enterprises have different performance effects after divestment,which is quite different.After the divestiture of some enterprises,their survival state is not optimistic,still in the state of dying.Taking Ningbo Donly Co.,Ltd.(hereinafter referred to as "Ningbo dongli")as an example,this paper aims to observe the reasons why a company in crisis chooses asset divest as its transformation mode by studying the case enterprise.And explore how the enterprise after the divestiture of assets is looking for a way to survive,and analyze the factors that may affect its survival condition is not improved.Firstly,this paper analyzes the causes of asset stripping through literature review.Secondly,combined with the specific situation of ningbo dongli actual analysis of the company's final choice of asset stripping as a reason for operating adjustment.Then,according to the assets scale,performance,product status and product prosperity of each subsidiary of ningbo dongli,it analyzes how ningbo dongli chooses to be stripped.Thirdly,the thesis analyzes how ningbo dongli adjusts its business strategy after the divest of assets.Then,the event method and comparative study method are used to analyze the effect of divestiture from the perspective of market value and finance.Finally,the paper explores how operational adjustment affects the effect of divestiture and draws conclusions and enlightenment.Conclusion: ningbo dongli's divestment has a negative effect on the market effect in the short term and a significant negative effect on the financial effect in the long term.Therefore,the stripping of valuable assets will not necessarily bring obvious positive effect to the enterprise,and may even lead to its overall situation backward.The reason is that the improper management adjustment after the divest of assets makes it one of the factors affecting the retrograde performance.This paper argues that the management adjustment of enterprises after the divestiture of assets should be more in line with the actual situation of enterprises.In addition,it should not be separated from the original guiding ideology.Otherwise,there will be a moribund situation after "cut-off arm".