Research On Marketing Strategy Of Online Financial Products Of Shengjing Bank

Reviewing the development of online financial products,it is not a simple combination of the Internet and the traditional financial product,it embeds the Internet spirit using technology to reduce the financial product transaction costs to improve the efficiency of transactions for customers.It optimizes the customer experience,and then gets more terminal customers.First of all,we can be dedicated to massive users,improve customer experience.We can obtain the customer approval by improving products and services to meet the requirements resulting in a wide range of word-of-mouth effect,increasing customer traffic.Second,a wide range of service scenario is built,the innovation value chain.Based on the Internet vast customer base,Shenjing Bank no longer target only to the product profit but target to the overall profit by establishing an open,diversified services and application scenario to increase the overall scale.In addition,Shengjing bank is engaging to specific marketing by analyzing visible data and mining customers personalized needs.Shenjing Bank tracks and analyzes customer behavior based on the data gathered to guide the design of the products and services pushed to customers.At the same time,Shenjing makes full use of the huge customer base of social networks to spread information rapidly and immediately.Marketing strategy of online financial products will be invested in the future as developing trend of bank.This paper begins with introductions oo the theory of marketing strategy,and describes the company profile,analyzes the internal and external environmental,and then discusses how Shengjing bank online financial product marketing strategy is selected,implemented and adjusted.And plan for the online financial product marketing strategy for the further three years.