IPTV Advertising Scheduling Methods Considering Service Quality

With the development of IPTV technology recent years,more and more businessmen pay attention to advertisements serving on IPTV platform.This advertising form has the advantage of flexible scheduling,large size of users and targeted delivery,but it also makes a higher demand of the ability of media scheduling resource.In the traditional IPTV advertising process,the scheduling goal is to maximize the number of advertising,in order to maximizing the economic benefits of media,the scheduling results can usually stay in the completion of the contract content.On the basis of the traditional business model,this thesis considers the quality of service in the scheduling process,raising the additional performance generated under limited inventory from three aspects:proportion of users who produce the psychology of desiring buying;conflict of similar products advertising effects;users and product positioning consumer matching degree.The main research contents include the following five aspects:(1)Data structure analysis and statistics.Considering the IPTV advertising scheduling project has a strong practical application background,this thesis analyzes and statistics the actual data involved in the scheduling process,and gets the law of order data,click on the behavior of data in the time grouping,program grouping based on statistical results,which provide data support for the following model building.(2)Building the model maximizing the expectation of consumers to buy.By increasing the reach of the audience who reach the advertising threshold,to improve the proportion of users who want to buy products after watching advertising,in order to improve the advertising effect from raising the consumer's interest to stimulating the consumer to buy products.(3)Building the model minimizing the conflict of similar products.Considering the conflicting relationship between similar products,in order to avoid the negative impact of competitive advertising on the original psychological impact of users,and ultimately lead to the phenomenon of waste of advertising resources,this thesis bulids advertising scheduling model aiming to avoid the similar products put on the same user.(4)Building the model maximizing the matching between product and user.Considering the positive effects of directed delivery on both the advertiser and the audience,this thesis considers the positioning of the advertising product and the user's actual attribute level,building model to increase the match of attribute level between the target user and the positioning crowd,thereby increasing the audience's interest in viewing advertising,while stimulating user spending.(5)Building the IPTV advertising delivery quality assessment model.Based on the previous optimization model of three quality evaluation indexes,the whole quality evaluation model is built,and the above three quality of service evaluation criteria are added on the basis of guaranteeing the economic benefits of the media.On the basis of the contract,the advertisers and users will be provided with better quality of service,so as to achieve the goal of maximizing the quality of media advertising services.