Study On The Relationship Among Entrepreneurial Orientation,Relational Network And New Venture Performance From The Evidence Of Wuhan College Students' New Ventures

Raising the level of entrepreneurial activity is an important measure to ease the downward pressure on China's economy,cultivate a new impetus for the development of the real economy and solve the employment difficulties of college graduates.Since the slogan of encouraging people to start their own businesses and to make innovations was raised,governments and universities have responded to the call and have successively introduced a series of supportive policies,which have improved the entrepreneurial eco-environment,created a culture of innovation and entrepreneurship and optimized the infrastructure for entrepreneurial services.China's entrepreneurial activity shows a good development trend.However,in the practice of entrepreneurship,problems such as “new born disadvantages”and “high birth rates — high mortality rates” of new start-up companies are also exposed.Then,how can new startups break through the current plight of this “new force” by innovating internal strategies and creating external opportunities,and increase the survival rate and maintain long-term competitiveness in fast-changing markets? It has become a theoretical and practical topic that needs urgently to be solved.This thesis according to the theory of resource dependence,business and social network,based on Chinese special cultural background.Then,use the relational network as the intervening variable,further explore the entrepreneurial how to influence the performance of new venture,and provide certain guiding significance for improving the performance of new venture.This article selects 216 new ventures from college students in Wuhan as the research object.Through the theoretical deduction and empirical study,we examine the mediation model of entrepreneurial orientation-relational network-the performance of new venture.The study found that: first,entrepreneurial orientation has a positive role in promoting the relational network.The enterprises have the creativity,risk-taking and the first-mover orientation,and it will be actively establish a more diversified external social relation network;Second,the relational network has a positive role in promoting the performance of new venture.It means that the enterprise construction of the external relational network diverser and connection closer,the more key information and resources which is needed will get,and it will promote the firm performance;Third,the relational network in the relationshipbetween entrepreneurial orientation and performance of the new venture have partial mediation.The path begins with entrepreneurial orientation,when an enterprise in the economic behavior has the characteristics of entrepreneurial orientation,will be more actively develop and maintain a variety of relational network,and make the creation and accumulation of the external resources,eventually convert to the outstanding firm performance.There are two main innovations in this thesis:? Selecting new ventures as research objects,which is enriches the entrepreneurial theory of different subjects,and provides some theoretical guidance for the development of our innovation and entrepreneurship activities;?Based on the special national conditions of "relational society" in our country,this study focus on the relationship network and discusses the relationship between entrepreneurial orientation and firm performance from informal system.Using empirically tests to verify the impact mechanism.