The Study Of The Motivations And Obstacles Of Traveling With A Companion For College Students In The Tourism Virtual Community

With the arrival of the era of "Internet Tourism",a series of online travel companies,online travel websites,virtual tourism community,have been born,facilitatd the tourists travel greatly.travelers are no longer confined to the traditional travel agency organization,they began to travel with companion in the virtual community to realize their diversified and personalized needs.The academic focus on the behavior of tourism virtual community members.but lack of research on the special group of college students.The study takes college students in wuhan as the respondent,launching an investigation on motivation and obstacles of traveling with a companion for college students.The paper reviews the literature to interpret the concept of tourism virtual community and travel with a companion,and on the basis of tourism motivation theory and leisure restriction theory,.combined with small-scale interviews and pre-investigation tests,formulated the questionnaire of motivati on and obstacles for college students in Wuhan.Finally,according to the exploratory factor analysis of the data was carried out by SPSS software,and the motivation factors and obstacles factors were obtained.Based on the results of the investigation,some suggestions are put forward for the development of the market for college students.The results showed,the paper got five motivational factors by SPSS22.0:functional demand motivation,social demand,free,selfrealization,novelty experience.which the function mtivation is the most important motivation,the novelexperience is the weakest;in the discussion of the obstacle factors,there are for factors which are risk of community,character in post,persoal factors and support by social.which risk of community is the most important factor,and the weak est obstacle factor is the supporting of social.Finally,the paper summarized the relationship between motivtion,hindrance factor and decision of traveling with a companion.And put forward some suggetions:Improve network environment,add service sunction to community,regulate auditing mechanism of enering,rich the filter condition,perfect the asystem of laws.