Research On The Effect Of Entrepreneur Social Network On The Performance Of Agricultural Enterprises

The issue of rural farmers in agriculture is a fundamental issue concerning the national economy and people's livelihood.To this end,general secretary Xi Jinping clearly put forward the " implementation of rural revitalization strategy" in the report of the party's 19 th national congress.Agricultural enterprises play an irreplaceable role in rural economic and social development as one of the main bodies to develop rural economy,accelerate the transformation of agricultural industry and promote the implementation of rural revitalization strategy.With the development of network informatization,the development of agricultural enterprises needs to break through the obstacles of difficult access to resources.In the embedded huge social network,the social relation network of entrepreneurs who integrate business owners and managers has become an important way to solve this problem and improve performance.In view of this,this paper chooses the perspective of entrepreneur social network to discuss the relationship between entrepreneur social network and enterprise development.Firstly,this paper summarizes the research related to entrepreneur's social network and agricultural enterprise performance,and based on the general theory of social network and the theory of social resources,discusses how the differentiated social relation network of entrepreneur will cause the performance change of agricultural enterprise.Secondly,through combing and analyzing the theoretical knowledge,this paper divides the entrepreneur's social network into six dimensions:government relation network,intermediary relation network,information relation network,enterprise relation network,employee relation network and family relation network.Thirdly,the entrepreneur social network is different from ordinary enterprises.according to the characteristics of the close relationship between agricultural enterprises and farmers,this paper puts the research index of "entrepreneurs can obtain the support of farmers" into the enterprise relationship network,establishes a theoretical model of the relationship between the entrepreneur social network and agricultural enterprise performance,and puts forward the theoretical hypothesis of the influence of the government relationship network,intermediary relationship network,information relationship network,enterprise relationship network,employee relationship network and family relationship network on the performance of agricultural enterprises.Finally,this paper collects relevant data through questionnaire survey,and empirically tests the proposed research hypothesis through the use of a multiple ordered logit model that can better identify the specific impact of entrepreneurs' social networks on the performance of agricultural enterprises.The research results show that government relation network,intermediary relation network,enterprise relation network,information relation network,employee relation network and family relation network have significant positive effects on the performance of agricultural enterprises.Based on the empirical results,this paper puts forward countermeasures and suggestions to enhance the positive interaction between the social network of entrepreneurs and the performance of agricultural enterprises.It is believed that in the process of development of agricultural enterprises,in order to make agricultural enterprises develop well and rapidly,entrepreneurs should pay attention to the construction of a good social network of entrepreneurs and maintain a good and harmonious relationship with the government,banks,farmers and their close friends.On this basis,it is necessary to strengthen cooperation and exchange with colleges and universities to provide talent support for enterprise development,and it is also necessary to pay attention to effective communication and exchange with employees.