Research On The Behavior Intention Of Tourists' Environmental Responsibility In Laoshan Scenic Area

It is undeniable that tourism has brought new vitality to the economic development and brought considerable economic benefits,but at the same time,environmental damage and other problems have come into being.To a certain extent,the development of tourism in China has continued the industrial model.,such as exchange for economic benefits by sacrificing the environment.In recent years,more and more attention has been paid to the protection of ecological environment in tourism area by the administrators and the government,but the effect is very small.As the main body of tourism activities,the implementation of environmental responsibility is of great importance to the environmental protection of scenic spots.The development of tourist activities and the environmental protection of scenic spots are not necessarily antagonistic,on the contrary,with the improvement of tourists' environmental awareness and values,their environmental responsibilities will promote environmental protection and sustainable development of tourism.This study is based on the theory of planned behavior,and includes two variables: local perspective and external objective situation factors,extended of the original theoretical model,In order to explore the influencing factors of tourists' environmental responsibility behavior.Based on hypothesis validation,this paper puts forward accurate suggestions for environmental protection in scenic spots.Through the methods of literature research and data analysis,the hypothesis testing of the model is carried out.Besides subjective norms to initiative environment behavior and scenic area environmental policy to initiative environment behavior,the two paths are not significant.The positive influence of other variables(behavior attitude,perceived behavior control,place attachment and scenic area environmental quality)on environmental responsibility behavior(including compliance with environmental responsibility and active environmental responsibility behavior)has been verified.In addition,through multilevel regression analysis,we discussed the moderating effect of situational factors on other variables to environmental responsibility behaviors.