Research On The Tourism Marketing Strategy Of Taierzhuang Ancient City

Since the Taierzhuang Ancient City has been open to the public in 2010,it enjoys a rapid growth of the visitors,tourism revenues and aggregative indicator.It rapidly becomes the "third pole" among the Shandong tourism market,acclaimed the " miracle of the ancient city ".As a Rookie,the Taierzhuang Ancient City has achieved such remarkable achievements in just a few years due to its emphasis on marketing.With the arrival of the new era,the diversification of tourists' demands is clearer and clearer,and a large number of competitors have emerged,posing new challenges to the tourism marketing.How to deal with the new situation and new requirements,optimize the marketing strategy,become an important task to be solved.The thesis is divided into six parts based on the viewpoint of a witness.The first part,Introduction.The second part outlines the relevant theories.The third part states the current situation of the ancient city and the main problems of tourism marketing making SWOT analysis.The fourth part,in order to build a scientific system of diversified products,the price system,the intensive channel system,the systematic promotion system as the main content,puts forward the optimum path of tourism marketing strategy.The fifth part states the safeguard measures improving tourism marketing strategy of Taierzhuang ancient city.The sixth part is the conclusion.This paper fills the blank in the research of Taierzhuang ancient city tourism marketing strategy,and enriches the theory of the domestic ancient city tourism market marketing.It is hoped that it can provide useful reference value for the tourism market and similar scenic spots.