Research On Dynamic Price Of Fresh Produce Based On The Consumer Behavior

Since fresh produce has a short shelf life,perishable,difficult storage and other features,coupled with the policy of consumer behavior characteristics,resulting in short-term fluctuations in the price of fresh produce relatively large.Freshness fresh produce change will affect the price of agricultural products and consumer buying behavior,and further affect the profit margins of fresh produce retailers.This paper studies dynamic price of fresh produce based on strategic consumer behavior and short-sighted consumer behavior.With the value of fresh produce will be approaching the shelf life and diminishing,so the price cannot simply according to the average cost or marginal cost pricing,but should adopt the more popular method of dynamic pricing,you can achieve the greatest profits the goal.This paper is divided into five parts,the first part is preface,introduces the research background,significance;domestic and foreign health research on consumer behavior and dynamic pricing review;research and research methods and innovations.The second part describes the theory of consumer behavior,fresh produce and other aspects of dynamic pricing.The third part mainly in supermarket sales of fresh produce,for example,analysis of the type of consumer behavior policy decisions and build strategies based on consumer behavior short-sighted and dynamic pricing model supermarket fresh produce and fresh analysis of supermarket sales produce dynamic pricing decision-making process in two stages.The fourth part was constructed based on demand forecast fresh produce dynamic pricing model.The fifth part is the conclusion and prospect.It summarizes the main conclusions of this paper and proposes future research questions.In this paper,supermarket sales of fresh produce,for example,one is the introduction of different strategies Dynamic pricing mechanis m in the supermarket produce dynamic pricing model building,the second is the dynamic pricing model based on fresh agricultural products in the supermarket-type short-sighted policy and type of consumer behavior the introduction of consumer willingness to pay decreasing factor,inventory loss rate and other factors,the third is the introduction of a policy type and proportion of consumer willingness to pay for reduction factor of two factors,combined with the dynamic changes supermarket produce operating costs established based on demand forecast supermarkets fresh produce dynamic pricing model,thereby improving the accuracy and effectiveness of dynamic pricing model for optimal price path prediction.The results show that the best prices of agricultural research Supermarket path of dynamic programming method can be used to solve the proportion of consumer policy will affect the type of dynamic pricing Supermarket agricultural policy and expected profit,type the proportion of consumers and supermarkets between the profits from the sale of fresh produce is a negat ive correlation relationship.Therefore,accurate analysis of consumer types,to determine the proportion of consumers for dynamic pricing policy and improve profitability supermarket fresh produce is important.