Coordination Contract Between New Energy Vehicle Leasing Companies And The Government Based On Revenue Sharing And Cost Sharing

With the enhancement of environmental awareness,green travel is getting more and more attention.In response to the national call for energy-conservation and emission-reduction,the regional governments and enterprises are actively engaged in the development of green car rental business,which can create advantages for the use and promotion of green car rental business.Under the ground of the rapid development of domestic economy and the continuous progress of urbanization,urban transport network is facing a huge test.Green car rental,as a new way of travel,can improve the utilization rate of single car,alleviate the urban traffic pressure and improve the urban air quality.In 2015,the four major national governments proposed that the subsidy policy for the green car will continue to be implemented in the next four years,enabling green car rental business to be continuously encouraged and supported by the government.In general,green car rental business has a very broad development prospect under the active cooperation and promotion of governments and enterprises.For green car rental,there are few studies on the cooperation mechanism between a green car rental company and a government.Therefore,based on the deep analysis of the cooperative coordination mechanism between green car rental company and government,this paper mainly uses the coordination contract theories of revenue sharing and cost sharing to establish relevant quantitative analysis model.And it can guide rental company and government to make optimal decision under different game models,eventually enabling both sides to achieve a mutual benefit and win-win situation.Firstly,Considering the fleet sizing decision and coordination problems of the green car rental system which is composed of a rental company and a government,the rental company mainly seeks to maximize its own profits,while the government as the contract provider seeks to maximize the environmental benefits.The decentralized and centralized decision models are established and analysed respectively,the following result is founded: the optimal fleet sizing under decentralized decision is lower than that under centralized decision,which fails to achieve system benefit maximization.Therefore,a combination contract model based on revenue sharing and cost sharing is constructed,the following conclusions can be drawn: the proposed combination contract can achieve the coordination of the green car rental system and arbitrary distribution of the system profits between the rental company and the government.Then the condition of pareto improvement is proposed.Finally,the example analysis employed to verify the reliability and validity of the above models.Secondly,considering a two-echelon system which is composed of a green car rental company and a government,the game model between them is built with the assumptions that the demand rate is random and depended on the government's promotion efforts.The optimal decisions of fleet sizing and promotion effort level under the decentralized decision,the centralized decision and a combined contract based on revenue sharing and cost sharing are researched respectively,and a comparative analysis is carried out.The following results is attained: the system can't achieve optimization under the decentralized decision;the introduced combined contract of revenue sharing and cost sharing can not only achieve system coordination but also make the members of the system achieve Pareto improvement when the contract parameters satisfy certain conditions.Finally,the example analysis is employed to verify the reliability and validity of the above models.Thirdly,considering a two-echelon system which is composed of a green car rental company and a government.With the assumptions that the demand is uncertain and depended on the promotion efforts,the optimal decisions of fleet sizing and promotion effort level under the decentralized decision,the centralized decision and a combined contract based on cost sharing are researched respectively,and a comparative analysis is carried out.The following results is attained: the contract model can not only achieve system coordination but also make the members of the system achieve Pareto improvement when the contract of cost sharing parameters satisfy certain conditions.Finally,the example analysis is employed to discuss the cost sharing coefficient's influence on the government and the green car rental enterprise revenue.Finally,according to the above research results,this paper provides some theoretical suggestions for the cooperation mechanism between the green car rental company and the city government,and it also points out the limitations and deficiencies in this research and the future research trend.