Research On The Marketing Strategy Of Coca-Cola Company In Inner Mongolia

With the development of social economy and consumers’ increasing demands on brands and their services,enterprises must win more loyal consumers through more effective marketing strategies.This paper aims to Coca-Cola company nearly five-year set of marketing strategy of Inner Mongolia,comparison,analysis,thus it is concluded that the market strategy for the sales and market share.Before due to the Inner Mongolia region to coke’s overall marketing research less,putted forward in this paper can enrich FMCG enterprises,to regional ethnic differentiation influence on coke marketing have very important meaningThis article first to market marketing related theory was expounded,and then use 4p theory from the product,channel,price,promotion,carried on the detailed analysis,through theory with PEST analysis model and porter five model analysis theory,from a different perspective of external macro environment and micro environment respectively to the Coca-Cola company has carried on the detailed analysis of Inner Mongolia,finally for further analysis of SWOT and the SWOT matrix analytical method,inductive Coca-Cola is summarized in the market marketing strategy of Inner Mongolia’s impact on sales and market share.Although Coca-Cola marketing strategy in the Inner Mongolia autonomous region has achieved good results,but there are still a lot of room for improvement,in this paper,in the last part puts forward the STP strategy and 4 p marketing strategy plan,at the same time put forward the policy enforcement protection programs.Using a variety of marketing analysis method in this paper,the Coca-Cola company in the region of Inner Mongolia marketing strategy research,and analysis of data from 2012 to 2016,Coca-Cola,Coca-Cola is obtained in the region in the short term effect is the main reason for the increased.We from the STP strategy and 4 p marketing strategy direction,respectively,puts forward the Coca-Cola company can further promote the improvement of Inner Mongolia and three guarantee measures are put forward to ensure the effective of lifting scheme.