Research On The Development Strategy Of Inner Mongolia Mongolian Grass Ecological Environment (Group) Co., Ltd

Inner Mongolia M·Grass Ecological Environment(Group)Co.,Ltd.is listed company(stock code: M·Grass Ecology,300355)depending on grass.The main way of restoring ecology is domesticating indigenous plant and it is the leader of ecological restoration.Based on grass,grassland and grass industry,the business focuses on ecological restoration,grass and seed industry and Modern grassland industry.At present,ecological restoration takes up the biggest share business of M·Grass.Currently,the industry of ecological restoration has a positive developing tendency in China,and this industry has the characteristic of high growth rate and high margin.In addition,the scale of entire industry continuously expands and every enterprise of this industry has good momentum of development.Therefore,it has become a big challenge for M·Grass to seize the opportunity,grab market share and increase awareness of brand.This thesis uses strategic management and relevant theoretical knowledge of management,so that the thesis can do further research on strategy formulation and implementation of M·Grass.First of all,G-PEST and Michael Porter's Five Forces Model have been used that it can effectively analyze external environment,including macro environment,competitive environment,and development prospect of ecological restoration.Due to this,development opportunity of M·Grass in the area of ecological restoration can be obtained.Additionally,the thesis uses Internal Factor Evaluation Matrix to analyze internal factors of M·Grass.Although M·Grass have relatively advantage on ecological restoration,there are lots of disadvantage existing in the company,including the restriction of plant growth cycle,slow transformation of research and development result,fierce competition in human resources and the conflict between rapid development of M·Grass and slow development of informatization management.Besides,the thesis adopts SWOT analysis to analyze the current development of M·Grass.The result shows that M·Grass needs to fully play its strength and takes advantage of external opportunities as soon as possible.In this way,it will accelerate integration strategy of M·Grass,which means that ecological restoration,animals industry and grass industry can effectively achieve integration.In this way,it will accelerate integration strategy and formed complete industry chain including research and development,production,design and construction and maintenance.Besides,M·Grass should adequately seize the opportunity and take expansion strategy,the business area of M·Grass should not only focus on Inner Mongolia,M·Grass should grab market share of outside Inner Mongolia by utilising own ability of research and development,big data platform,complete product input and Financing Platform.In addition,M·Grass should acquire purposefully companies which are relevant to grass and seed company,soil restoration and environmental protection engineering,by this way,comprehensive competitive power of M·Grass will be improved effectively.The business strategy of M·Grass will focus on ecological restoration and grass seed,the company should take the advantage of big data platform and constantly explore and promote Complete products series to meet the demand of the company and common client.In the end,depending on the current operation status and development of M·Grass,the thesis takes lots of measures to avoid the risk of operation and management so that the strategy can be implemented.