Research On The Development Strategy Of Shandan Food Co., Ltd. In Balin Youqi

This study aims to utilize strategic management related theory and thoughts to comprehensively analyze and investigate the development strategy of Bairin West Banner Shan Dan Food Co.,Ltd.Bairin West Banner Shan Dan Food Co.,Ltd.,which locates at Bairin West Banner,is a private join-stock enterprise with a history of 68 years.Since the restructuring in Year 2004,the corporation operation is just maintainable.It is a major task to find a way to utilize its advantages to develop better and faster.This study first describes the development history and current situation of the said enterprise,then introduces the development strategic theory and analysis work related.Basing on related data and comprehensive analysis,the author tries to explore the opportunities,threats,advantages and disadvantages of the enterprise with the review of its internal and external environment.In the next section,with SWOT method,this study provides an integrative,low-cost and differentiating development strategy which suits for Bairin West Banner Shan Dan Food Co.,Ltd.The study concludes from the aspects of brand building,human resources planning,marketing and organization structure to guarantee the implementation of the strategy.The study aims to open the development way for Bairin West Banner Shan Dan Food Co.,Ltd by the above analysis in order to help the enterprise to growth.At the meanwhile,the writer hopes to broaden the horizon of other local enterprises.