The Influence Of Investors' Attention To Stock Liquidity And Yield

Search engines are an important tool for people to get information today.Baidu Index directly reflects the search times of keywords and directly measures the investors' attention.This paper empirically studies the correlation between Baidu Index and real estate stocks,and verifies the impact of investors' attention on stock liquidity and yield.Investors' attention can increase the liquidity of the stock and bring positive price pressure to the stock.By studying the influence of investors' attention on the performance of the stock market,this paper puts forward suggestions for the investment decision of small and medium-sized investors as well as the regulatory authorities' policies,so as to better maintain the smooth operation of financial markets.