Research On Optimization Of Marketing Strategy Of W Department Store

The competition between enterprises and enterprises has reached a level of enthusiasm.Therefore,in terms of marketing,the challenges and pressures that companies face in the face of a fierce and constantly changing market environment are also increasing.To grasp consumer behavior data in a rapidly changing market environment and then develop accurate marketing strategies based on the big data of consumers is very important for ultimately achieving the purpose of improving marketing efficiency.This article uses W Department Stores as a case study object,focusing on the research of W department store marketing strategy optimization.As a leading entity in the retail industry,W department stores are also faced with the same problem,must find a marketing strategy,not only can adapt to changes in consumer demand,but also can better interact and communicate with consumers It can even increase consumer stickiness and ultimately increase sales and passenger flow.This article takes W department store as the research object,discusses how the retail enterprise develops accurate marketing strategy in the era of big data.This article briefly analyzes the basic conditions and marketing environment of W department store,summarizes the problems in W department store marketing,and analyzes The reasons for the problems existed,and finally the countermeasures for optimizing the marketing strategies were put forward.W marketing company's marketing strategy optimization is to first strengthen the concept of customer orientation,focus on customers as the center,and actively carry out marketing management innovation,including strengthening the concept of customer orientation to develop targeted marketing professionals,build accurate marketing strategy to accelerate the transformation of business models,integration of the entire process The online and offline marketing strategies,providing differentiated shopping experiences,etc.,are of practical significance for W department store marketing management.