Real Estate Development Project Cost Control Point Of Research

Real estate project with long construction period,wide range and other characteristics,combined with the affected by external environment,to a certain extent,increased the difficulty of cost control,in the face of increasingly fierce competitive situation of the real estate industry,how to further improve the viability of the real estate enterprises in the whole market,expand the space for the further development of its,has become a lot of real estate enterprises are facing a problem to be solved.The trend of the development of the real estate industry background,this paper firstly,research significance and the real estate development project cost control research at home and abroad was introduced in detail,and then to this article USES the related concepts such as cost and cost control etc.This paper expounds in detail and related theory,the theory foundation for subsequent chapters of ramming.On the basis of fully combined with real estate development project characteristics,from the perspective of real estate development enterprises as the breakthrough point,in every stage of the real estate development project cost control are analyzed,at the same time studies the real estate development project cost control key points and elements.Through research,the author thinks that,in the project design phase,cost management should be focused on to design the details of target cost and the decomposition,and firmly hold the design phase of the cost control of several stages.In construction stage,the need to change,from the project regarding the control to make reasonable cost control measures,to clear the subcontract management methods,improve the ability of the cost management of construction phase,avoid risk;In project marketing stage,to raise the level of cost management,need to choose to have rich experience,strong market analysis ability,sales agents,and optimize the marketing planning scheme,on the basis of strengthening marketing team evaluation,formulate a set of effective project implementation plan.Finally,the author in Changsha project as a case of a residential district,through a specific project in the application of real estate project cost control theory,and combining with their own experience in real estate development project management and cost control experience,the project of a residential district of Changsha,the essay discusses the cost control of each stage.Through the empirical analysis of the project cost control of a residential district in Changsha,further verify the effectiveness of the each stage of cost control methods and pay attention to the key link,then for real estate development enterprise provides the reference in the process of cost control,has a certain application value.