The Effects Of The Media Attention On The Audit Quality

In the twenty-first Century,the media entered the stage of rapid development.The media supervision played an increasingly important role in the modern political and economic life,and became a common social phenomenon.Audit is the last guarantee for financial information to enter the market.The research on audit quality has begun from a long time ago,and is still in constant renewal and development.Because of its regulatory role,the media affect accounting firms and listed companies.With the exposure of many cases of audit failure,such as Anderson,silver Guangxia,purple Xin Pharmaceutical,blue sky,and so on,the impact of media reports on the negative news of listed companies makes people realize that these reports will seriously affect the continuing behavior of the accounting firms providing audit services for the listed companies,and may even lead to accountants.The change or improvement of the original plan of the office.Although media reports have such an important impact,but in the current academic research,the perspective is mainly focused on the impact of media on the governance of listed companies.The impact of media on accounting firms and CPA is relatively small.Therefore,this paper focuses on the impact of media attention on the audit quality of accounting firms,using theoretical and empirical two methods.The main contents of this paper are divided into 5 parts.First,the introduction describes the research background,meaning,method and framework of this paper from a whole point of view.Two is the part of the literature review,which will be divided into three parts related to the existing research based on the research,which are related to the quality of audit and the influence of media attention on the quality of the trial.Combing and summarizing the relevant literature at home and abroad,so as to draw the research direction of this paper.The third and fourth parts of this article are the main parts of this study.We analyze and study the theme from two aspects,theoretical and empirical.The part of the theoretical study is to provide a theoretical basis for the later empirical research.First,the concept of media attention and audit quality is expounded.Then,based on the Hawthorne effect and the agenda setting theory,the influence of media attention on audit quality is analyzed and the relationship between media attention and audit quality is positive.Finally,the relationship between media attention and audit quality is found.It is the analysis of how media attention uses reputation and punishment mechanism to influence audit quality.After having the theoretical basis,it is the part of the empirical study.This paper selects the data from 2012 to 2015 of China's A listed companies as samples,and uses STATA12.0 software for empirical analysis and results.The fifth part is the summary of the results of this study,according to the results of the policy recommendations and put forward the shortcomings of this paper and the next step of the research direction.