Research On Profitability And Improvement Measures Of C Pawn Company's Rights Pledge Loan

At present,the Chinese economy has entered a "New Normal" of rapid growth from high-speed growth.Its economic structure has been continuously optimized and upgraded.Its supply-side structural reforms have continued to advance.There is a gap of development between different regions.Economic and financial risks should not be ignored.Especially during the market-oriented interest rate reform,Internet finance has enjoyed a "New Normal" like the "blowout" development.Pawn shops have been affected tremendously because of high interest rates and market size.To find a way to prevent and control risks,prudent management,we need to have a more accurate understanding of the profitability of various types of business,and select the type of business with strong overall profitability.Literature review,the DuPont analysis,the chart analysis are applied to study the C pawn company's right pledge loan's profit problem and the promotion strategy.This article is composed of seven parts.The first part introduces the background and significance of the research,as well as the review on concerned factors.The second part is the basic theory.This part introduces the continuous profitability theory,DuPont analysis theory and comprehensive risk management theory;the third part introduces the current types and the environment of the C pawn company,and analyses the internal and external factors;the fourth part quantified the profitability and the sustainability of the pledged loans of the C pawn company;the fifth part of the rights of the C pawn analyzes the problems and causes of the profitability of pledged loans;the sixth part proposes the feasibility measures to enhance the pawn loan profitability of C paw companies;The seventh part is the research conclusions and prospects.The basic conclusions of this paper are:C Pawnee's rights pledged loans have low profitability,high business risk ratio,declining trend of interest income,poor profitability,and poor stability.The main reason of the problems mentioned above is the impact of external factors such as group assessment,industry restrictions,and the special attributes of the right pledged loan itself and the absence of controlling;Starting from the actual situation of the C pawn company,it puts forward feasible measures to deal with the above problems,to strengthen external contacts,and the internal corporate governance,to establish a comprehensive risk management system,and simultaneously combines pawn and Internet finance to support pawn business.Additionally,returning to the individual product business is necessary.We will continue to accelerate the transformation of the C pawnshop in the direction of grouping and chaining.This article not only provides suggestions for C pawn company's profitability enhancement and future development.but also provides advice for the pawn industry's business choice and future development direction.