Research On Financing Dilemma And Coping Strategies Of G Company

Due to the macro-environment,national policies,the quality of enterprises and other factors,SMEs in our country are faced with the problems of lack of funds and difficulties in financing,which directly affect the growth and development of SMEs.G company is a science and technology enterprises,mainly engaged in the development,manufacture and sale of GPS field.Under the historical trend of "mass entrepreneurship and innovation",G company increased development projects,updated technology and equipment,so that research funding and equipment investment Along with the increase,and in order to seek more large-scale development and adapt to the transformation and transformation of the Internet economy era,G's demand for capital is more urgent with the development of the company.Financing problem has become an important obstacle to G company.At present,the research on corporate finance mostly focuses on the theoretical level.However,there are few researches on the financing difficulties from the perspective of empirical analysis.This article focuses on the financing difficulties of Company G.and tries to find solutions to the problems from practical aspects.Based on the literature review and basic theoretical research,this paper first elaborates the related concepts and theories,analyzes the main financing methods of SMEs,and reviews the related theories of SME financing,laying a theoretical foundation for this study.Secondly,by analyzing the operating conditions,financial status and current main financing methods of G Company,the paper focuses on the financing status of G Company,analyzes the current financing structure,financing characteristics and financing needs of G Company,and finds that G Company The current financing problems and financing difficulties mainly focus on a single financing channel,financing difficulty,integrity construction.The reason is mainly due to the internal management and operation of the company and the external financial system,legal system,credit system construction and other reasons.Thirdly,on the basis of SWOT analysis,this paper analyzes the advantages and disadvantages of current financing of G Company and the opportunities and threats it faces.It proposes three ways to broaden the financing channels of G Company,strengthen the relationship between enterprises and banks and create a good investment environment The solution strategy.Finally,from the promotion of product value,establish awareness of brand building and enhance the market share of the company put forward to solve the financing of G company's plight of security measures.The research results of this paper provide a reference for the financing of similar science and technology SMEs.The research on financing predicament of Company G can not only help Company G improve its financing structure,expand financing channels,optimize financing methods and solve financing problems,but also provide strategies and suggestions for improving the financing environment and financing ability of SMEs of the same type..