The Study Of Fuxin Cinda Securities Customer Relationship Management

Customer relationship management,quickly gaining the attention of modern enterprise management,is being widely used in recent years to the securities company Customer Relationship Management practice.How to maintain good customer service,good customer relationship management,increase customer base,maintain stability and loyalty,increase customer activity,is the subject of great research significance.Fuxin Cinda Securities research object,starting from the current situation of customer relationship management Fuxin Cinda Securities explore customer relationship management more scientific and reasonable implementation strategy.Customer relationship management theory,game theory,the theory of differentiation,market segmentation theory,the use of case analysis,literature research methods,field survey and questionnaire,analyzed the current situation in Fuxin Cinda Securities customer relationship management,pointing out customer relationship management problems,on the basis of propos reconstruction Fuxin Cinda Securities Customer Relationship Management System Solutions.Adhere to customer satisfaction as the starting point,carry out customer relationship management;to develop a strategic business unit basis,building customer relationship management system;customer relationship management should establish a hierarchical top-down;the costs and benefits to match principle;targeted principles.Design content to improve customer recognition system design,design customer relationship system,customer retention system design and customer churn and customer retention system.On this basis,the proposed classification system to improve customer,to provide differentiated services;improve customer quality manager,to create a high level of client management team;establish a database system and improve customer information-sharing mechanisms;optimize customer service processes.Through the current situation of Fuxin Cinda Securities customer relationship management,analyze problems,propose further strengthen the customer relationship management strategies,which have certain guiding significance for the optimization of customer relationship management.