Research On The Transformation And Upgrading Strategy Of Yunnan Tourism Industry Based On The Analysis Of Supply And Demand

The tourism industry has experienced a rapid development for nearly four decades,which has produced great social and economic benefits.Yunnan has achieved rapidly growing in tourism industry rely on abundant tourist resources.However,the frequent tourism market chaos has seriously affected the steady growth of tourism economy in Yunnan province,and also made the government and academic circles focus on the development of tourism industry.The research on the transformation and upgrading of tourism industry can help clarify the existing problems in the tourism industry and provide references for the sustainable development and stability increase of tourism industry in Yunnan province.In the first place,this paper from the tourism market to analyzes the changing trend and performance of tourism demand in quantity and quality based on statistics from 2002 to 2015,then compare with the current supply situation of tourism market to obtain the relationship between demand and supply in Yunnan tourism market.The results show that the supply and demand of Yunnan's tourism is not matching,the effective supply is insufficient and the demand outflow is serious,which indicates that there are structural problems in the tourism market in Yunnan province.In addition,according to the trend of demand change in the tourism market,we can construct a new evaluation index system of tourist resource abundance assessment in accordance with the tourism demand.Based on the tourism resources,this paper compares the main economic indicators of tourism industry from the provincial level to confirm the location of Yunnan tourism industry in China.Results show that the domestic tourist hotels and domestic tourism income levels in Yunnan province,are lagged behind its tourism resource abundance level,the tourism industry in Yunnan province is still in the development stage of extensive low efficiency.Then,entering the industry,on the premise of determining the superiority of tourism resources,based on the statistical data from 2006 to 2015,the model of tourism economic growth is constructed.Analyzing the factors' contribution to tourism economic growth from the perspective of production,and providing scientific basis for the transformation and upgrading of tourism industry through the effect of production factors in the sample period for economic growth.According to the results,the tourism economy of Yunnan province has been driven by tourism resources,capital and labor has been an obstacle to the growth of tourism economy,so the distribution of tourism production factors is not reasonable.Finally,based on the relationship between supply and demand of tourism market and the current situation of tourism industry in Yunnan province,this paper puts forward some suggestions for the transformation and upgrading of tourism industry in Yunnan province to balance the service condition of production factors in tourism economic growth.Standardize the exploitation of tourism resources and reshape the attraction of tourism brands.Deepen the innovation of tourism market and transform the growth point of tourism economy.Balanced tourism production investment to ensure sustainable tourism development.