Research On The Value Evaluation Of Chinese E-commerce Listed Companies Based On EVA

With the Internet of things and the rapid development of cloud payment technology,e-commerce is gradually penetrating into every corner of our life.E-commerce was originally a business model,in which all transactions were conducted in the form of electronic transactions,with the rapid development of Internet technology,the e-commerce industry has been on a global trend of development,there are many types of e-commerce,typical of shopping,online payment,financial transactions,etc.Under the rapid development of e-commerce,the trading activity of commercial trade is transformed from traditional offline entity transaction to an invisible trading mode.In recent years,e-commerce has gradually penetrated into the daily life of people.Currently,e-commerce in China is already in the forefront of the world in terms of overall Internet users and use scale.As an emerging industry,e-commerce is more distinctive in its characteristics than the traditional real economy.For example,financing is difficult,profitable channels are diverse,and development stages are obvious,which lead to traditional assessment methods have some limitations.Therefore,we need to improve the theoretical system for value evaluation of e-commerce companies from the aspects of theoretical research and practical application.The text first introduced the current status of the development of e-commerce,combed domestic and international research theories about EVA model and value evaluation of e-commerce companies.Based on this,the paper introduced the meaning of EVA model and corporate valuation,and used common The valuation model is analyzed and compared,and it is concluded that the common model is not suitable for e-commerce company value evaluation.Then the text comprehensively expounded the applicability of the EVA model,introduced the application and model of EVA in the enterprise value assessment,and at the same time,the text also analyzed the problems existing in the evaluation of the enterprise value using the EVA model in China,and gave the corresponding improvement suggestions..The final text will select the representatives of China's e-commerce listed companies-Focus Technology Co.,Ltd.as a typical case,using the EVA model to evaluate its value,and the final assessment results are very close to the market value,so we can think of this article based on the EVA The enterprise valuation model is applicable to e-commerce companies.The text obtained the following conclusions through theoretica l analysis and case valuation methods.First,from the theoretical perspective,the EVA valuation model can more accurately reflect the true value of the enterprise than other valuation models,and through the financial The analysis of information can promptly identify the problems existing in the enterprise.Second,from the actual case evaluation,the text verifies the operability of EVA in the use of value of listed e-commerce companies in China,and provides a reliable measure for the value of e-commerce companies in the future.The third,using the EVA model to evaluate the company can find problems in the company's financial information in-depth process,so the EVA evaluation system can help the long-term development of e-commerce companies.