Research On Real Estate Project Promotion System Based On Target Management Method

At present,China’s real estate projects to promote management,there is awareness of the promotion of weak,inefficient,poor practicability,the lack of management tools and other phenomena exist.How to improve the promotion effect of real estate projects through scientific management is an urgent problem to be solved.The research summarizes the concept,advantages and principles of the target management method,analyzes its specific implementation steps,and combines the concept of real estate project promotion,proposes the purpose of project promotion in different stages of the real estate project operation.Based on the conclusion of relevant theories,this paper analyzes the promotion environment of real estate projects from the aspects of politics,law,society,economy and technology.From the first and second tier cities and the third and fourth tier cities,the brand enterprises and non-brand enterprises,The status of the project promotion,analysis of the status quo of real estate projects to promote and sum up their problems in the promotion of the project objectives,promotion of the chain,promotion channels,the promotion of results feedback and so on.Based on the research on the theory of target management and the promotion of real estate project,combined with the concrete implementation of the target management law,this paper constructs the promotion system of real estate project based on the target management method from three aspects:the project promotion goal establishment,the project promotion goal implementation and the project promotion effect evaluation.Among them,the establishment of the project promotion objectives include the core promotion objectives of the project,the target participants of the project promotion and the determination of the inversion cycle of the project promotion;the specific implementation approaches of the project promotion objectives include promotion on-site and on-site promotion;and the evaluation of project promotion effectiveness is mainly conducted on projects The quantitative analysis of feedback indicators during the promotion process adjusted the follow-up promotion measures of the project and then analyzed the project promotion effect.Taking the FC project as an example,this paper makes an empirical study on the application of the goal management method.FC is the first high-end emerald series project in Shenyang VK.The project address is located in the heart of Yuhong District of Shenyang City.From the promotion of products,the article introduced the target management method,and carried out the management on all aspects of the project promotion around the target management method.Through the quantitative analysis of the feedback indicators of the project promotion process,the number of visits and the sales plan reached a comparative analysis,Real-time dynamic supervision on the promotion effect of the project promotion process and timely adjustment of the selection of promotion channels for the project will ultimately result in the approval of a total of 600 owners and 500 transactions on the day with a turnover of 300 million yuan.Based on the sales of the project in March,from the aspects of visit,brand transformation and personnel promotion,the final target of 4285 groups was completed in April,with sales reaching 73.67 million,exceeding the sales of 8.12%in March.Through the experience analysis of the reference management theory in the promotion of FC project,it is found that according to the scientific management methods,the goal of promotion can be quantified,so that the promotion of real estate projects can be result-oriented.Through the follow-up feedback and adjustment,the project can be promoted more Efficient implementation.In addition,this study proposes that it is necessary to intensify the branding of enterprises,clarify the orientation of project promotion,carefully select the means of project promotion,enhance the professionalism of promotion channels,speed up and perfect the project promotion chain and attach importance to the feedback of project promotion to promote the promotion of real estate projects Specific strategy.