The Accounting Firm To Undertake Business Research Issues To Avoid

Since the beginning of twenty-first Century,no matter the international community or China's small and medium-sized accounting firms,there are many cases of audit failure.The reason for the failure of auditing is very complicated,which accounts for a large proportion of the violation of CPA's professional ethics and auditing standards.The author selected the CSRC's punishments since 2014,and carefully analyzed the reasons for the failure of the audit,and found that the number of the accounting firms involved in the business has reached 72.09%.Many cases of audit failure in the non-governmental audit industry are involved in the implementation of the avoidance matters in the audit undertaking,which has rounded the alarm,and the problem can not be underestimated.However,if we only make a narrow sense of personnel avoidance system,we cannot solve the problem fundamentally.The dairy industry,located in Shenyang,Liaoning,is a dairy company with a complete chain of industry,mainly in the production and sale of forage planting,dairy farming,liquid milk and milk powder,and was listed in Hongkong in 2013.In March 24,2017,listed in Hong Kong,Huishan shares within one hour plummeted 85%,market value of the remaining $5 billion 660 million.Similar to the scallop of scallop in 2014,the 2017 mountain dairy industry is also a kind of agricultural enterprise,which belongs to high risk of financial fraud,and the audit risk is very high,so it has certain representativeness.In this paper,we select the case of KPMG audit of the failure of the dairy industry.From the case,the reasons for the failure of the audit are deeply analyzed by taking the business angle of the accounting firms.The essence is to try to control the audit risk in the acceptable range from the source of the audit and improve the audit quality.The research idea of this paper is to use the literature analysis method to comb some relevant theories,including the professional ethics of certified public accountants,the rational economic man theory,the theory of audit conflict and so on.Then,through the use of relevant information,the current situation of the accounting firm in the business undertaking stage and the implementation of the avoidance are integrated.Ineffective correlation,summing up the audit firms to undertake business to avoid the situation,then using case analysis method to study the KPMG audit of the failure of the dairy industry,through the company profile,the company's risk assessment analysis is the level of financial statements and the level of significant misstatement risk,audit inspection risk and special A logical framework for risk analysis is used to analyze this case.Finally,according to the actual situation,the reasons for the poor implementation of the business avoidance items and the countermeasures are explained.The main reasons are the following aspects: the professional ethics of CPA is not perfect,the supervision of the CSRC is not strong,the market competition of the accounting firm is not standard,and the accounting firm's group is not standardized.The weaving management mode is not scientific,and the CPAs lack awareness of auditing risks.The measures to improve the quality of Certified Public Accountants mainly include the following aspects: improving the professional ethics of certified public accountants,strengthening the supervision and strengthening the punishment by the CSRC,improving the professional ethics training and social supervision of CPA,the effective implementation of the internal control of the accountants' affairs,and the government.Increase the financial and tax subsidies to the accounting firms.