Research On Optimization Of Investment Strategy Of XY Urban Investment Company

XY urban Investment Co.,Ltd.is the largest financing platform,investment and construction platform,and comprehensive urban development platform in RZ City.It shoulders the important mission of new urban construction.Under the background of transformation,urban Investment is facing a series of challenges such as financing and management methods.The company continues to optimize its main business distribution structure and business model to increase the profit growth point of the company and enhance the company’s self-blood and blood supply capabilities.However,under the guidance of the company’s overall strategic plan,investment strategy as its important support also needs further optimization.To achieve maximum overall strategic planning goals.This paper uses the SWOT method and combines corporate strategic analysis methods to conduct in-depth and systematic research on the internal and external environment of XY urban Investment Corporation.It is found that the new urbanization construction brings a large number of new business opportunities to the company.The company is in public relations and brand image.Land resources have obvious advantages,but XY urban Investment Corporation also has a lack of debt management planning,short-term debt repayment risk is relatively large,the main business is not clear,self-hematopoietic function is poor,corporate governance structure is not perfect,government-enterprise relations are not Clear and failed issues such as effective management of holding subsidiaries.This paper combines the overall strategic development plan of XY urban Investment Corporation and proposes an investment strategy optimization plan and related optimization safeguard measures suitable for the development of XY urban Investment Corporation.It is believed that the company needs to continuously expand financing channels,innovate the financing model,establish a debt repayment mechanism and debt warning.mechanism.At the same time,continue to improve the company’s management capabilities,build a scientific and rational investment and financing management system;and give full play to its own resource advantages,through the formulation of investment strategic planning suitable for the company’s transformation,seriously consolidate the company’s existing business,and tilt the resources to the business entity business,The strategy focuses on the five major business areas and guides each business to achieve synergy.This paper through the analysis of the specific business of XY urban Investment Corporation,to explore the principle,direction and other issues of China’s urban investment company to optimize investment strategy.