The Marketing Research Of House For Rent

As nowadays the economy in Thailand continues to develop,especially in the center of Bangkok that is the reason the most of the Thai people migrate to Bangkok for get better life.Therefore this researches selected the marketing survey housing rental market in Donmueang,Bangkok,Thailand,which is use the questionnaire survey data,statistics analysis,STP model theory and marketing mix 4Ps theory for house for rent development.According to 400 samples of target population found that most of them are 31-35 years old and married women who is graduate with bachelor's degree,the occupation is employee,the rage income about 25,001-30,000 baht per month(around 5,000-6,000 RMB.).In this researches took these information to be market segmentation of house for rent in Donmeuang.Moreover found that the tenant would like to rent the house which is close to their office,the type of house that they like to choose to rent most is villa because the area of villa is very large,when they make a decision for rent a house they use their own opinion and the rent house purpose is for they're living.What more the results of the hypothesis test found that the reasons for renting in the DonMeuang area were related to sex,and that the type of house which the tenant would love to rent is related to the monthly income.And for the result from another hypothesis test was found that the economic factors and social factors of tenant tenancy decision-making are related to the factors of marketing mix of tenants' tenancy decision-making.In the cultural factors is related with all factor of marketing mix except the product factor.According to the marketing survey and analysis result of house for rent in Donmeuang,Bangkok,Thailand so recommend to select Airport area in Donmeuang District to be a target area.Next recommend to decorate a house in modern style and put the basic need furniture,about house type should be the house which has two storeys.and area is 80 square meters.Next about the housing rental fee is base on the result of the price which is the tenant decision to rent is 5,001-5,500baht(around 1,000-1,100RMB),so recommend to be 5,500 baht(around 1,100 RMB)and base on the way of house for rent owner calculate is deposit two months of housing rental price,so recommend lay a deposit for 11,000 baht(around 2,200 RMB).Next suggest to create website about information of house for rent that make tenant can quickly and easily find and understand the product.Finally recommend accept internet banking transfer because it's can success the transaction in a short time and decrease the tenant decision-making time.