A Study On The Tourist Experience Of Yunnan Tea-Horse Culture Characteristic Boutique Hotel In Semiotics Perspective

With the vigorous development of domestic tourism accommodation,more and more accommodation subdivision pattern emerged in the market,the tourist needs and the way more and more the pursuit of specialization,personalized,humane,and intelligent.Boutique hotel of new accommodation format is to follow the trend of a new era of tourism,playing a different from the traditional star hotel accommodation.Subsequently,many different characteristics,different themes of the domestic boutique hotel have been rising rapidly,Yunnan tea and horse culture characteristics of the hotel is a typical case.This paper takes the tea and horse culture boutique hotel in Yunnan ethnic area as the research object,the large data of tourists’ network as the research data source.The method of in-depth interview,content analysis and symbolic analysis of pragmatics is used to construct the tea and horse Cultural characteristics of boutique hotel visitors experience evaluation system,with a view to supplement the evaluation of China’s boutique hotel evaluation system status quo.At the same time,it explores the perception and experience of the cultural symbols of the hotel under the tourist discourse system,and gives the reference strategy for the improvement of the experience of the boutique hotel visitors.The main contents and conclusions of this research are as follows:1.Through the tracing of the domestic scholars on the concept and connotation of the Tea Horse Road interpretation,the use of "is the difference between the definition of the concept of difference" to study the tea culture and tea horse culture characteristics of the concept of quality hotel.2.To visitors network data for the data analysis source,with ROST Mining analysis software,through the establishment of visitors experience content analysis category,high-frequency feature words of the primary classification and secondary classification and other content analysis work,and ultimately Tea horse culture characteristics boutique hotel visitors experience evaluation system scale.3.Introduce the basic theory of semiotics,and analyze the characteristics of tourists’perception,experience object,experience intensity,experience depth and experience authenticity of cultural symbol of tea and horse culture.Draw the following main conclusions:(1)tea horse culture boutique hotel visitors experience the existence of tea culture,regional cultre,luxury culure and other three cultural symbols.(2)The perceived preference for the three cultural symbols of tea house culture boutique hotel has significant difference between totality and locality.(3)visitors experience the authenticity of the cultural symbols designed by the boutique hotel is a symbol of the perception of "my" true.(4)Visitor experience of boutique hotel cultural symbol There are three types of visitor experience,such as sensory aesthetic experience,social symbolic experience and historical relevance experience,among which historical relevance experience can be divided into historical factual association experience and mental behavior association Experience the two levels,and most of the tourists just stay in the cultural symbols of the historical facts associated with the experience of the surface.In this paper,the concept of tea and groom culture boutique hotel is put forward for the first time,and the evaluation system of visitors’ experience of Yunnan tea horse culture boutique hotel is built in this paper.The research results of tourist experience system of boutique hotel in China are improved At the same time,the author introduces the theory of semiotics for the first time,and deeply studies the core factors such as the factors,strength,depth and authenticity of the "boutique hotel",which is an important node of Dian-zang Tea and Horse Trail in Yunnan,and the research results can be The characteristics of the historical and cultural boutique hotel cultural symbol system construction and its visitors to enhance the experience to provide a strategic reference.At the same time,tea culture through the boutique hotel that kind of accommodation format to better integrate into the public’s modern service life,very conducive to the modern innovation of tea culture,heritage and its core spirit of the spread and carry forward.