Marketing Strategy Of R Company In Vitro Diagnostic Reagent

In the context of China's economic development level and residents' awareness of health consumption,the development of China's pharmaceutical industry has ushered in a great historical opportunity,and in vitro diagnostic reagents as a more use of medical products,the market potential is enormous.In our country,in the market marketing of the in vitro diagnostic reagents,local enterprises still have some problems in the methods and ways of marketing.In this paper,R company as the research object with its "in vitro diagnostic reagent market marketing strategy" as the research topic research.In the process of the study,the literature analysis,qualitative and quantitative analysis methods are used to study the current marketing environment and competition situation of R company.In this paper,the following conclusions are drawn:first,whether from the government's policy support level or the level of national economic development is conducive to the development of in vitro diagnostic reagents industry.With the development of our country's residents' acceptance of the concept of health and the development of the population aging,the future of our country in vitro diagnostic reagent market will further expand;at the same time,the progress of bio pharmaceutical technology will further promote the enterprise to develop cost-effective products.Second,from the current product competitive environment,the competition at home and abroad is more intense;however,by the industry's special impact on its potential competitors and suppliers of bargaining power is not strong.R company in vitro diagnostic reagents marketing advantages and opportunities include:the domestic market growth space,the country's policy support for the development of in vitro diagnostic reagents,advanced research technology,large-scale production and relatively perfect sales channel system.Disadvantages and threats factors include:the number of high quality employees has limited the pace of development of enterprises,the internal organizational system is not perfect,the lack of corporate culture construction,foreign enterprises and domestic enterprises to enter the hair makes the competition pressure of the industry.Again,R company can choose the target market is the major hospitals and distributors.In addition,the long-term development of the company should also pay attention to the long-term development of R community hospital and network market.The strategies of improving the marketing ability of R company in vitro diagnostic reagents include the following aspects:product strategy,packaging strategy,price strategy,channel strategy,advertising strategy,promotion strategy,public relations strategy,the use of network marketing to supplement the traditional marketing.