Marketing Strategy Of H Small-loan Company

Small-loan companies are credit agencies between traditional banks and private lenders.Compared with banks and private lenders,small-loan companies have their natural advantage.Small-loan can be simpler and more convenient financial tool for individuals or businesses who typically lack collateral or trackable credit history.Small-loan companies to some extent also help people avoid unconscionable interest rate and reduce financing cost for enterprises.This new trend provides the government with a new way to transform private financial capital into legal financial capital.H,the small-loan company at which the author worked,is one of the first four small loan companies established in 2013 in Xiamen.The company has been running for three years.While H has grown smoothly,it also encountered some problems during development.Questions like how to effectively recognize and solve problems encountered in the process of marketing management,how to survive in the fierce competition,and how to promote steady development for Small-loan companies are the key issues for small-loan company manager.In this paper,with the analysis of the development of foreign and domestic small-loan companies and the data of microfinance demand in Xiamen,we briefly analyze the development situation of H.A SWOT analysis is also made to understand the problems encountered in the process of the development of H and to help it establish safeguards measures,generate marketing strategy and marketing implementation decision.By studying the marketing management of H small-loan company and analyzing its business position,problems,marketing strategy,the paper presents a better solution to H's marketing and safeguards measures establishment and continuous operation.