Study On Competition Strategy Of Personal Banking Business Of Jinan Branch Of Tianjin Bank

Personal financial market contains a huge business opportunities and potential,has become a Western commercial banks,the main profitable business and favor the development direction.In China,with the continuous increase of the total amount of personal financial assets,individual customers financial awareness and investment and financial awareness of the gradual increase in personal financial spending habits of the obvious changes in personal financial needs diversified characteristics.It is imperative to formulate and deepen the marketing strategy of personal banking business of Jinan Branch of Tianjin Bank.However,in practice,the competition of personal financial business of Jinan Branch of Tianjin Bank has the problems of insufficient service capacity,slow development of technology level and lagging behind the development of product portfolio.Therefore,it is necessary to overcome these problems and formulate the market for personal financial business of Jinan Branch of Tianjin Bank Competition strategy,in this context to carry out research,not only can provide theoretical support for the development of personal financial business,for the future research to lay a certain theoretical basis for Jinan Branch of Tianjin Bank of the personal financial business marketing strategy to improve the feasibility Reference,but also for domestic financial institutions to expand and develop personal financial business to provide reference.The research idea of this paper is to review the current research results at home and abroad,and sort out the relevant theories.And then analyzes the current situation of personal financial business development of Jinan Branch of Tianjin Bank and the internal and external environment of personal financial business expansion of Jinan Branch of Tianjin Bank.Finally,the competition strategy of personal banking business of Jinan Branch of Tianjin Bank is put forward,and the guarantee proposal of strategy implementation is put forward.The main research content is also based on the above ideas are divided into six chapters to start the system discussion.This paper analyzes the external environment and internal environment of the personal financial business of Jinan Branch of Tianjin Bank by using PEST analysis method,Porter five force model and SWOT analysis method,and analyzes the specific environment and internal environment of Tianjin Bank of the competition strategy.The research shows that the competition strategy of personal banking business ofJinan Branch of Tianjin Bank is identified as the differentiation strategy,which mainly involves the contents of product differentiation,service differentiation and marketing differentiation,and creatively put forward the strategy of implementing talent development strategy,Relational management process,focusing on the construction of personal financial marketing culture,etc.to further expand the personal financial market,to explore in the current environment should be how to seek through the improvement of personal financial marketing model to create a personal branch of Tianjin Bank Jinan Branch Implementation Conditions of Financial Business competition Strategy.It can be said that this paper chooses the specific local bank branch as the research object,has certain innovation in the angle of view,has made up the insufficiency of the previous research perspective.However,due to the limitation of time and level,it has not done a detailed classification study on the problems that may be encountered in the personal financial business competition strategy of Jinan Branch of Tianjin Bank.In the follow-up research,it is necessary to make specific questions for different types of problems Strategy Research.