Top Text Research On Weibo Hot Search List

According to official Weibo data,as of December 2018,the number of monthly active users of Weibo reached 462 million.With the increase of users,Weibo's popular search function is increasingly active,and its content has formed new features,bringing new changes to the communication process.This has a greater impact on the flow of social information.This research is rooted in the research field of Journalism and communication,based on the "5W" Box,Gatekeeper,and news selection theory.This research referring to media content research experience,use content analysis methods,literature methods,questionnaires as the research method.The sample of this study is 1041 Weibo hot search list top content from May 1st to July 31 st,2018,and do content research on these samples.Because the research sample has achieved the best communication effect,the research perspective is the communication channel,the communicator and the audience,and the content.The specific research path is the content theme,content form and language usage of the sample.The research results show that: First,the communication channel is Weibo hot search list.In terms of technology,the Weibo hot search function relies on mining technology,information processing system and platform-based means to complete the real-time ranking.In terms of content,there are five sections here,which are hot search list,topic list,new era,city list,and friend search.They provide topic ranking according to different topics.In terms of features,Weibo Hot Search provides real-time information,but the information is narrow.Baidu search provides many kinds of existing content,and the information is wide.The basis for microblogging hot search is that users propagation data,and news push is based on audience interest.Second,the subject of communication are Weibo users.In terms of user group characteristics,groups using microblogging search are mainly young people,women,and college students.The main body of the sample Weibo is still influence.In terms of users motivation,perceived ease of use,perceived usefulness,self-efficacy,and social relationship are generally highly correlated,and external incentives are weakly correlated.In terms of user behavior results,20 major vertical domain users have their own characteristics and cross each other.Although the propagating control subject has reduced power,the grassroots has limited voice.Third,the content of the communication presents new features.In the text theme,entertainment information dominates and pays attention to star views,significant changes in value orientation,and rich text emotions.In the text discourse,the words are mixed and the sentences are intertextual.On the selection of texts,Weibo Hot Search uses Internet thinking to achieve linear to mesh selection.In text form,Weibo uses text,pictures,video,audio and other combinations to express content more intuitively and vividly.The research conclusions show that: In the first text of the microblogging hot search list,one is the entertainment information leading,the second is the proximity value is more prominent,and the third is the text hodgepodge.In the microblogging hot search users,one is the importance of the source shift,and the second is the decentralization of the power.