Research On The Order Of Visual Information Expression In Dynamic Graphic Design

Under the background of the rapid development of mobile internet media,digital technology and digital equipment,motion graphics as a newly emerging form of visual representation,have low production cost and good communication information,showing great commercial value.However,the development of motion graphics at the early stage has always been in the context of video animation,resulting in the user's understanding of the concept of motion graphics is more one-sided.In actual applications,it neglects the functional features and the nature features of graphic design conveyed by motion graphics visual information,and more focuses on motion visual forms,resulting in the lack of function effect of the motion presentation in the works.In presenting medium,the advantage of motion graphic information can not be reflected,which disturbs the spectators' reading sight,strengthens the sense of urgency in reading environment,and brings a series of negative effects on the transmission of visual information.Therefore,the topic researches the existing problems focusing on motion graphics,taking the objective of improving the effect of motion graphics visual information transmission to put forward the research direction of the order of motion graphics visual information expression,exploring the ideas and design strategies of solving problems by three stages.In the first stage,mainly carries out theoretical research and investigation and analysis on application form of motion graphics.First,we discuss substantive characteristics of motion graphics in detail and thereby explain concept of motion graphics furthermore.On this account,we make clear key points of subject study.On the basis,we focus on discussing the concept of "orderliness" and put forward to establish order relationship between motion graphics and visual information from the perspective of visual perception rule and combining with formation rule of design.Secondly,aiming at specific application form of motion graphics,we make statistics and analyze structural feature and dynamic function of visual information and regard it as the gist for researches in the second and the third phases.In the second stage,based on the theoretical and practical research in the first stage,it starts from the visual needs of the audience and the basic design principles of presenting media.And then,combining the formal evaluation criteria of motion graphic visual information expression and the motion functional evaluation criteria,motion graphic visual information order relationship evaluation criteria is established in order to assess the functionality of dynamic graphics.Finally.basad on the evaluation date of each criterion,thedesign optimization strategy is put forward in a targeted manner to enhance the functionality of dynamic graphic visual information transmission.In the third stage,based on the early stage of the study,take the law of visual perception to be the theory basis,to explore the method to design,frominformationlogical relationship and visual form.To guide the representation of design work,strengthen the functionality of the information communication.The paper stresses that motion graphics represent a new way of extending graphic design in digital media,and all the principles of graphic design are strictly followed.Therefore,the establishment of visual order relationship in static section graphics acts as the basis for creating the overall visual order relationship of dynamic graphics.From there,motion graphics can be utilized to further enhance the visual expressions of design elements and facilitate the communication of visual information.