Research On Brand Construction Of China University Baseball And Softball League Finals

In recent years,sports and sports events are booming and gradually become an indispensable part of people's life.More and more people are aware of the importance of sports and gradually participate in sports and competitions.In this process,the organizers of the event all started to create a unique brand event through brand building in the hope of winning the public's attention and recognition.This paper mainly focuses on the brand building of the China University Baseball and Softball Championships.Through my internship in the baseball and softball branch of the Chinese university sports association,I collected various information about this event,and then summarized and sorted out the information.This paper firstly sorts out and summarizes the relevant information of the games,including the current development of college baseball and softball games,the status of previous games and the status of the games.Then,the brand construction analysis of the competition is carried out,mainly from four aspects: brand identification,brand positioning,brand core competitiveness and brand communication.And the following conclusions are obtained:In terms of brand recognition,the final of China college baseball and softball league raised the public's awareness of the game through the name and logo of the game.With college students as the main target group,the brand positioning focuses on the transmission of baseball and softball culture,and selects sponsors that are in line with it.Core competitive ability is one of the important characteristics different from other games,the NBA finals,with the core of talents,services and capital,including core talents with rich experience of referees and coaches and athletes have high culture quality,at the same time,the host units and sponsoring units to provide quality services,there are plenty of the normal operation of the event funds safeguard tournament;Of course,an event to be brand competition also need to rely on the power of the media,is one of very important link,the brand communication can improve the value of brand communication,brand communication training more participating and watching groups,the main through the television media finals,network transmission media and print media.