| Internet has changed people’s communication means and social environment.With the rapid change of media technology,interpersonal communication has entered the era of new media communication.Postmodernism has provided theoretical support for the dissemination of Internet culture and has also marked the postmodern spread of interpersonal communication on the Internet.Interpersonal communication has four characteristics:means "abundancalization",form "photolization","mobile phone human",mobile social "mainstreamlization".The first e-mail in the world in 1971 opened the precedent for social networking,the continuous development of social software and the sending of emoticons,and the advent of network technology innovations has been promoting the emergence of a large number of personalized UGC emoticons.Under such circumstances,a Internet users have become " Fight for Pic " phenomenon.Tracing the origin of the struggle figure,it can be said that the QQ custom expression function opened up Internet users initial fighting behavior.In addition to fighting in the chat platform,online communities such as forums and Weibo are also affected.The" Fight for Pic " really popularly opening is accompanied by the three big expression pack giant overwhelm spreading in the forum.At the same time,the self-media platform Weibo,which has hundreds of millions of users,has also become an important area for the spread and fighting of celebrity expression packages.Under the trend of Fight for Pic " becoming a normal state of development,the "emperor’s expedition" in 2016 can be said to be an iconic event that the netizens" Fight for Pic "has grown to the extreme.Using the mobile Internet instant chatting APPs represented by WeChat,the two sides of chatting often can’t see each other.Body,gestures and other symbols to help spread information difficult to be obtained,which affects the chatting even being misunderstood.Therefore,the picture bearing the expression has become an important dissemination of WeChat.WeChat users accounts for 92.6%of the total number of social applications has been becoming the most popular social software in China.WeChat facial expression functions continue to upgrade and the abundance of expression packs to promote " Fight for Pic " become the daily communication of WeChat.What is the " Fight for Pic "?What’s the meanings of" Fight for Pic "?These are the two question of this article to answer.People are chasing " Fight for Pic " out for the needs of social relations,social etiquette,emotional expression,meanwhile many others are chasing expression pack culture.At present,there is no clear definition of" Fight for Pic " in society.From the perspective of" Fight for Pic ","fighting" means competition."Figure" means emotions,as the name implies,that is to say sending picture not other messages to make competition.There is a struggle for power in the " Fight for Pic"." Fight" is for the winning of the right to speak." Fight"is for a kind of equality of rights.Common pic-chatting rather than" Fight for Pic "only achieves the information self-explanation,but the " Fight for Pic "can create the a performance stage to complete actress’s drama.Emotional catharsis is achieved through "fight".The " Fight for Pic " is a kind of resistance to the mainstream culture and an embodiment of the post-modern differentiation and individuality.Internet users through these humorous,exaggerated,bold line expression package themselves-made to produce their own "pleasure"." Fight" to achieve of circulation and transmission of this pleasure."Fight" game to achieve carnival.Only by " Fight",these fragmented meanings can be connected.Only by" Fight ",the whole set of expressions can achieve the transmission of "pleasure" meanings,so that floating symbol can fall to the earth communication. |
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