Research On The Strategy Of Improving The Influence Of Government Microblog

With the advent of the all-media era,the development of the government micro-blog is faced with many opportunities and challenges.At present,the development of the government micro-blog is difficult to measure with the original experience.Government organizations must take the initiative to reform Could possibly occupy a place in the public opinion field in the public uproar.In the struggle to occupy the high ground of public opinion,the role of the government micro-blog can not be ignored.As Weibo’s influence grows,its reforms are likely to be a key part of it.But the Central Committee of the Communist Youth League’s official micro-blog has done little about the reform,perhaps because it originated from itself.This reform can be seen as a public opinion war for young people.On the main battlefield of Weibo,the Central Committee of the Communist Youth League’s official micro-blog has maintained a high level of public opinion attention Zhao Wei,Taiwan independence,restrictions on South Korea,and other related events have made statements,and attracted great attention on Weibo.Its influence is not second to none,but is absolutely unique.The article is mainly divided into five chapters.First of all,this paper discusses the background and significance of the study,while introducing the current research situation of the government micro-blog,and clarify the main research methods used in this paper.Secondly,the article combined with "Government Index Ranking",the functions,characteristics and problems of government micro-blog were studied and sorted out,and specific cases were analyzed.The article mainly uses the case analysis method,selects the Central Committee of the Communist Youth League’s official micro-blog from July to December 2018,4631 micro blog content,carries on the content to divide into 13 kinds,the analysis and induces its dissemination way,to find out why it’s so influential.At the same time,will mainly combine the dissemination content,according to own practice experience,concrete analysis its dissemination means in the different propaganda activity.By analyzing the communication strategies,understanding the effects of these means of communication,through the number of likes,comments,retweets and other numerical values,intuitive figure out which means can more effectively enhance the influence of the government micro-blog.On the basis of case analysis and related investigation data,and taking the Internet publicopinion event as an example,this paper analyzes the advantages and disadvantages of the Central Committee of the Communist Youth League’s official micro-blog,and on this basis discusses how to further enhance the influence of the Central Committee of the Communist Youth League’s official micro-blog.Finally,based on the communication status of overseas social media platforms of the Central Committee of the Communist Youth League,this paper compares the social media accounts of government agencies at home and abroad,analyzes their operation methods,and explores ways to enhance the overseas influence of the government micro-blog.