Research On Urban Online Car-hailing Operation Supervision And Improvement Countermeasures From The Perspective Of Stakeholders

Online Booking car is a complex system that includes self-registration of drivers,app deployment vehicles,passenger online taxis,taxi drivers,and company intervention.It involves many stakeholders such as government departments,taxi companies and drivers,online tour companies,drivers and consumers.Since the network about the car entered the Chinese market,it has brought about a great change in the mode of travel,but also caused a lot of contradictions.After many discussions,the Ministry of Communications issued on July 28,2016,“on deepening reforms to promote the taxi industry.Guidelines for Healthy Development and Provisional Measures for the Administration of Online Booking of Taxi Operation Services.From the legal level,the legalization of online dating vehicles was recognized.Subsequently,relevant rules and regulations were stipulated in various localities.As a result of the sharing economy’s latest achievements,Online Booking car has a certain degree of innovation and representativeness.In the field visits,the author found that the local network about the car policy is very different,so according to the different situations and problems and countermeasure analysis,this article is divided into five parts.The article first elaborates on the background,purpose and significance of the study.The starting point is to treat the Internet vehicle as a new economic stimulus point and encourage the support network to develop the vehicle.At the same time,a review of the status quo of domestic and international networked vehicles is reviewed.Prior to the introduction of the vehicle-based vehicle-top policy in China,the main issue was whether or not the Internet-based vehicle could be legally and how to enter the network.After the introduction of the top policy,it focused on the analysis network.About the situation of the car operation and the legal nature of the policy itself.At the same time,the relevant concepts and theories are explained,and the stakeholder theory,the progressive decision theory,the reinforcement theory,and the network specific vehicle are combined.The paper conducted random interviews with local taxi drivers,taxi drivers,and passengers in Dali,Hangzhou,Qingdao,Xi’an,and Beijing,and conducted in-depth investigations on Jinan,Zibo,Weifang,and Qingdao in Shandong Province,for taxi companies and online taxi companies.The relevant government departments conducted interviews and used the interview data to classify relevant stakeholders into nine categories,specifically analyzing their interest needs and influence,and in-depth analysis of the behavior of various stakeholders.In addition,it analyzes the operation policies of the network about vehicles,and puts forward that the implementation of the current network about the operation of the car has become more conservative;the development of the network about the development of the enterprises is insufficient;and the drivers of the network about the car have clearly differentiated.The supervision organization has not developed enough;the taxi industry has occupied market resources and other issues.Based on the comprehensive results of stakeholder analysis,this paper uses the reinforcement theory to propose a framework for improving the operation of city network vehicles,establish and improve stakeholders’ participation in the legal and reasonable operation of network vehicles,and encourage government departments to appropriately relax access thresholds and pay attention to consumption.The interests of those who need to stimulate the active participation of the media and support the establishment and development of industry associations.At the same time,the establishment of a network of legitimate and reasonable operation of stakeholders in the regulatory incentives countermeasures,adjust the incentives and incentives about the car price,investigate and deal with the illegal operation of the network about the level of the penalty mechanism,establish an incentive mechanism to encourage the development of taxi industry and travel demand Party’s public participation mechanism.Finally,encourage multi-stakeholder participation in cooperation.In order to promote the network to respond positively to public innovation,the policy requirements of the people’s entrepreneurship.