Research On The Organization And Management Innovation Of The Chinese Communist Party In The New Media Era

The new media is the product of the modern information technology,which is mainly embodied in the change of the form,function and mode of action of the media.Since the twenty-first century,the Internet and mobile phones have changed the economy,politics,culture and other aspects of human society with powerful expansion and Infiltration.Gradually create a virtual,shared,intelligent,diverse new media era.In this modern era,the Communist Party of China,as a ruling party,is also inevitably influenced by the development of new media.On the one hand,New media brings new opportunities to the CPC's organization management:New media technology provides technical support for "electronic party affairs" and " information of party construction ";The interconnection of information flow will improve the efficiency of management,and innovate the way of operation;The virtual nature and influence of the new media platform will promote the ideological propaganda and education of the party and enhance the penetration of the party organization.On the other hand,new media has also brought many challenges to the organization management.For example,The "Pyramid type" organization structure has been impacted by the new media;Increase the difficulty of member management;Threaten to information security;Pay attention to the construction of organization image.Therefore,how to overcome the challenges is critical to ensure the party's progressiveness and keep the vitality of the party.It is also an important test for the Chinese Communist Party in the modern media age.The time is advancing rapidly,and the individuals and organizations must be changed and developed so that they can't be eliminated by the time.Since 1980s,the parties in Western Europe have started to create a general sense of crisis and change.In practice,the adaptive transformation of party's organization is generally promoted.Similarly,the Communist Party of China must also realize the innovation of management,in order to adapt to the survival and development.According to the historical experience and current demand,Chinese Communist Party who use of new media technologies and platforms can innovate management concept;organization goals;organization structure;organization operation,by building a full media integration platform of Party Member Education;constructing virtual party organization;promoting the "flat and networked" structure of the party organization;improving the media communication mechanism of the party and the masses;forming lively organization culture,so as to provide more and better experience and promote the scientific process of the party construction.