The Cross-cultural Communication Of Marvel Movies And The Study Of Fan Culture

With the development of new network media and the intensification of globalization,the time and space limitation of cross-cultural communication has been gradually broken,and the communication channels among countries,nations and cultural groups have been expanded.In the process of cultural export of various countries,the film,as a cultural medium with entertainment function,plays the role of the mouthpiece of national ideology.The influence and penetration of films in cross-cultural communication provide important support for the presentation of national image,the promotion of cultural soft power and the export of national values to a large extent.Among the numerous Hollywood blockbuster films entering the international market,the Marvel films based on the IP of the Marvel Cinematic Universe(MCU)have attracted worldwide attention due to their high-quality production,global box office performance and good reputation.Marvel is far from the only film series that wants to break into overseas markets and achieve global success,but no one has ever had the huge global ticket sales and international influence that the Marvel films has achieved after 12 years and 23 films.Throughout the development of the Marvel films,it is not difficult to find that its success is inseparable from the important role played by cross-cultural fans in communication.At the same time,cross-cultural fans of the Marvel films play their subjective initiative and integrate the Marvel culture with the local culture in the participatory production,which greatly increases the cross-cultural communication effectiveness of the Marvel films.This paper takes the Marvel films as the case study and the fan culture theory as the analytical framework to analyze the features of the cross-cultural communication and the fan culture about the Marvel films in China,so as to explore the special role of the Marvel fan culture in its cross-cultural communication.On the theoretical level,this paper attempts to construct the correlation between fan culture and cross-cultural communication through the study of the Marvel films,so as to enrich the content of the culture theory.In reality,this paper attempts to analyze the cross-cultural communication process of Marvel films from the perspective of fan culture,so as to provide an empirical reference for the development of cross-cultural communication of Chinese films.