The Influence Of Facial Emotions And Attractiveness On Trust

Trust decision-making is an important part of social decision-making.Interpersonal trust is very important for building a harmonious society.For individuals who meet for the first time,face is the first impression of both sides.People judge each other’s information by identifying face features,such as facial expression,face attraction,etc.Researchers also found that people’s perceptual processing of facial features can affect different types of social decision-making(alkozei,Schwab,& killgore,2016;Kim & Chung,2013;Yang Zhaoning,Hou Shuwei,2011;Zhang Qian,Chen Linlin,Yang Qun,2018).At present,researchers mainly focus on facial attraction,facial emotion and facial familiarity,especially on facial attraction.In the field of trust research,there are few researches on the influence of dynamic face attraction and dynamic face emotion on trust behavior.Therefore,this study uses three experiments to explore the influence of different types of emotions and different attractive dynamic faces on trust from the perspective of investors and returnees.In the pre experiment,38 subjects were recruited to evaluate the emotional identity and face attraction of the three emotions of anger,pleasure and neutrality.Finally,12 high identity angry dynamic faces,12 high identity happy dynamic faces,8 high attraction neutral faces and 8 low attraction neutral faces were obtained.Among them,the face gender balance,high and low attractive face has a good distinction.In Experiment 1,43 college students were studied by using two factor two-level design of 2(emotion type: Happy vs angry)× 2(role: Investor vs returnee).Trust game paradigm was used to explore the influence of dynamic faces of different types of emotions on trust.The results showed that there were significant differences in the level of trust of dynamic faces of different types of emotions,and there were significant differences in the level of trust of dynamic faces of happy Kong’s trust level is higher than that of angry dynamic faces.There is no significant difference between investors and returnees in the level of trust of dynamic faces with different types of emotions,but the level of trust of investors is slightly higher than that of returnees.In Experiment 2,48 college students were studied by two factor two-level design of 2(face attractiveness: high vs low)× 2(role: Investor vs returnee).The trust game paradigm was used to explore the influence of different face attractiveness on trust.The results showed that there were significant differences in trust levels of dynamic faces with different attractiveness,and trust levels of dynamic faces with high attractiveness The level of trust is higher than that of low attraction dynamic faces.Investors and returnees have significantly different trust levels to dynamic faces with different attractiveness,and investors’ trust levels are significantly higher than returnees.To sum up,this study preliminarily shows that the subjects trust happy dynamic faces and highly attractive dynamic faces.Investors are also more likely to trust others than the role of returnees.