Research On The Rhetoric Strategy Of Xi Jinping's Overseas Speeches

In recent world,the economic globalization is growing stronger,and the links between countries around the world are getting closer.China,also,need to integrate into the world stage and make its own voice increasingly.So it is very important to make an effective external communication.External communication is very different from domestic communication,which is manifested in the complexity of its communication audience and the obvious cultural differences between the various aspects.Therefore,in the external communication,according to different audience characteristics and communication scenes,how to adapt to the audience's communication mode and rhetorical skills is very important.This article takes the 38 overseas speeches published by President Xi Jinping from 2013 to 2018 as a research sample,summarizing the general rhetorical skills and the special rhetorical differences for different audiences in the face of different regions and audiences,to win the understanding and recognition of the audience better.Western rhetoric theory plays an important role in the prosperity of communication.It has strong applicability and inspiration to explain the phenomenon of communication,especially the theory and practice of public communication.However,at present,researches in our country lack in-depth citation and research on the theory and methods of rhetoric in the field of communication studies.This thesis uses Kenneth Burke's rhetoric theory,New Aristotle's rhetoric theory,Generic rhetoric theory,Metaphorical rhetoric theory as the research method in the rhetorical tradition,and analyzes the rhetorical strategy of Xi Jinping's overseas speech.In order to draw conclusions from the research,and also provides an idea for interdisciplinary research on rhetoric and communication.The four rhetorical theories selected in this paper have common basic assumptions,so they can be used together for the analysis of speech texts,and analyze and display the rhetorical strategies used by General Secretary Xi Jinping from different aspects.The research results are divided into two parts,including the general rhetorical features of Xi Jinping's overseas speeches and the differences in rhetoric for different audiences.In the analysis of general rhetorical features,this article summarizes the chapter structure and main rhetorical skills of Xi Jinping's overseas speech,and summarize the framework of Xi Jinping's overseas speech.Including:"Initiation of greetings;praise of the target country(region)and close its relationship;introduction of the world,the target country and the domestic status quo;propose action countermeasures;propose the future of imagination and expectations",the different focus shows the difference between different audiences.In the analysis of general rhetorical skills,the strategies are summarized from the aspects of appealing to sensibility,appealing to rationality,metaphorical rhetoric and other rhetorical features.These strategies include:In order to attract overseas audiences to make their speeches understandable,Xi Jinping resonates by citing famous quotes,history,reality and stories familiar to the local people;by criticizing the real problems and proposing countermeasures,the audience generate a sense of dependence;by setting concepts and pulling the audience into this concept to strengthen the sense of identity of the audience;by combining the logic of history and philosophy to strengthen the trust of the audience;Promote understanding and enhance the appeal of words through vivid metaphors.The article also finds that Xi Jinping will adopt different coping styles in different audiences and speech scenes.In the diplomatic type speech for the listeners of developed countries,Xi Jinping mainly aimed to correct the misunderstanding of individual countries to China.The speech emphasized the real situation in China,and the use of sensible rhetoric and rational rhetoric was relatively average.In the diplomatic type speech to the listeners of developing countries,the aim is to consolidate friendship and promote cooperation,the speech content includes more praises from the target countries and China's help.At this time,the speech is mainly based on emotional rhetoric.When the speech is mainly directed at the economic keynote speech of a certain region,it aims to publicize and explain our own national policy,encourage other countries to participate in the development strategy proposed by China,and emphasize the domestic development status,the world situation and China's contribution to the world.At this time,the speech is based on rational expression.