Research On The Audience Expansion Of The Performance Industry Based On The Concept Of Community Habitat

Currently,the performance market in China presents a basic model of large investment and large output.From a vertical perspective,the country attempts to infuse new vitality into the market through supply-side reform.Gradually,the increase in the ratio of investment diversifies the market and fine management of the market is realized during the selection of the well-performed.Nevertheless,in such a market environment,through data organization and analysis,the author found that there still exists a significant information mismatch between the supply and demand of products.It was also discovered that performance projects fail to satisfy mass consumption in a peer-to-peer manner.Besides,the pathway from production to consumption remained blocked.The author suggests that the fundamental problem does not lie in the top-level design and the mass foundation.Instead,how to utilize effective art management to enhance the consumption capacity of the people,strengthen their loyalty as well as advance active development shall be the problem to be solved.By virtue of the biotope theory,this paper re-analyzes the market from the perspective of ecology in an effort to seek effective means and strategies,thus enhancing the artistic marketing strength and mass consumption.Moreover,biotope construction of cultural industries is adopted to truly resolve the information mismatch,thereby realizing the optimization of information ratio of the performance market.