Research On The Visual Image Design Of "Meiluohui" Pharmacy Brand

At present,the market competition of Chinese pharmacy brand is more intense.Under such a large environment,enterprises need to improve the operating system continuously if they want to achieve the ideal performance goals.At the same time,the importance of brand image power is becoming more and more prominent.For the pharmacy brand industry,brand vision image system is the most external,the most direct,the most effective and infectious system.The brand pays attention to the image power,which is crucial to the corporate brand and the feelings brought to consumers.This paper studies the brand image design of "meiluohui" pharmacy through five chapters.Firstly,the basic concepts and design elements of brand visual image design are combed.Secondly,through the case analysis of the Chinese pharmacy brand visual image,including: traditional pharmacies "Tong Ren Tang",retail chain pharmacy "Haiwangxingchen",the most complete pharmacy of the industrial chain "National University Pharmacy",the most influential pharmacy "People’s Pharmacy",Including the pharmaceutical brand logo design,standard word,standard color,auxiliary graphics and other aspects,summed up the characteristics of the brand visual image design of the domestic pharmacy industry,for the later "merohui" pharmacy brand image redesign to provide a powerful reference.Thirdly,this paper analyzes the problems existing in the original brand visual image of the "Meiluohui" pharmacy.In the end,this paper obtains the appeal of the "Meiluohui" brand design through the "Meiluohui" brand design survey questionnaire,combines the current situation of the company and the key points of its industry design,and re-defines the "Meiluohui" brand.Through the design practice to complete the "Meiluohui" brand visual image redesign.This paper in practice,through the overall "meirohui" pharmacy brand visual image design to enhance the "meirohui" pharmacy market competitiveness.In theory,through the research on the brand visual image of Pharmacy and the design of "merohui" pharmacy visual image,this paper makes up for the lack of such brand visual image in the field of medicine,providing reference.